Marketing Manager - Company Operated Locations

The Marketing Manager, Company Operated Locations, leads local marketing efforts of Melting Pot company-operated locations across the U.S. and future growth markets. They are responsible for local marketing strategies and execution that support the national calendar to generate brand awareness, traffic, sales, frequency, and loyalty. They will develop strong relationships with Melting Pot marketing and operations teams, and local restaurant management. The Marketing Coordinator is a self-starter and comfortable working in a fast-paced environment with autonomy and ambiguity.

The Marketing Manager will wear multiple hats and seek out opportunities to make The Melting Pot Restaurants, Inc. (TMPRI) and themselves better every day to impact effective execution of marketing programs.

CORE VALUES

TMPRI’s Core Values are the principles that guide our actions, decisions, and culture, individually and as a company. Individuals are assessed and held accountable to the following values:

• The Perfect Night Out – Turn moments into memories. Go above and beyond. Details matter. Genuine care = meaningful connections.
• Embrace Enthusiasm – Be an energy giver – it lifts people up. Enjoy the journey.
• Passionately Driven – Curiosity fuels innovation. Hungry yet humble. Sense of motivation comes from within.
• Own It – Personal accountability. No excuses. Continuous improvement. Celebrate the win.

RESPONSIBILITIES

• Lead, develop, and execute local marketing plans for current company-operated locations.
• Ability to flex into new markets as part of company-operated location acquisitions and expansion.
• Align and influence restaurants on marketing strategies and objectives for flawless ops execution.
• Lead marketing grand opening plans for new restaurants, remodels, and ownership transitions.
• Strong acumen for driving local social media digital strategies to grow engagement.
• Partner with PR agency to grow brand awareness via community, media, and influencer relations.
• Build local partnerships that are mutually beneficial and provide a return on investment.
• Develop promo key performance indicators and post assessments for optimization.
• Train restaurants to be the face of the community via grassroots initiatives and local activations.
• Conduct market and competitive research to stay up to date with trends

QUALIFICATIONS

• Strong attention to detail, organization, time-management, and meeting timelines.
• Ability to manage multiple competing priorities while prioritizing driving traffic and sales.
• Flexibility to work off-peak hours including nights and weekends to consult locations.
• Supports the overall execution of the marketing calendar and brand marketing team.
• Strong written, verbal, and presentation skills.

ACCOUNTABILITIES

• Demonstrate ability to critical problem solving.
• Partner with restaurant to support marketing plan objectives.
• Ensure promotional pricing produces the best profit margins.
• Create and execute local website, email, social media content for engagement, creative, etc.
• Basic photo and video production and/or editing experience for social platforms.
• Support restaurants with local and digital activations.
• Adhere to brand style guidelines.
• Lead marketing portion of restaurant weekly calls.
• Manage and reconcile location advertising budgets monthly.
• Consult brand marketing team on tactics to further elevate sales building initiatives.
• Individual must be a fast learner and able to assimilate new software, procedures, and techniques; demonstrated passion for content, media, marketing, and the Internet.
• Supports the Marketing Leadership Team with planning/scheduling meetings and other department needs.

EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, advertising, public relations, or related field required.
• 2-3 years’ experience with a franchise food/beverage or casual/polished casual restaurant.
• 2-3 years’ experience with local store marketing and working with operations.
• Excellent written and verbal communications skills to influence franchisees and operators.

TRAVEL

• Travel +25% or as needed to designated restaurant locations and company functions.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person