Media Manager
Contract
Houston, TX, USA
About the job
The Media Manager oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business, and communication goals as well as overseeing the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results, and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting, and insights. This role will direct agency planning, buying, and activation for areas including but not limited to offline, OTT, programmatic, and display advertising.
- Omni-channel agency planning/buying experience
- Previous client-side omni-channel planning experience
- Previous leadership, mentoring and/or coaching experience
- Retail/multi outlet advertising experience
- Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
- Highly organized with an ability to combine strategic direction with hands-on tactical execution
- Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
- Strong presentation skills with ability to gain alignment on recommendations
- Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
- Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
- Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers