Social Media Growth & Revenue Strategist

Social Media Growth & Revenue Strategist

Drive Brand Expansion and Monetize Trading Innovation Through Creative Social Media Marketing

Are you a creative social media innovator who can transform audience engagement into measurable revenue? Do you excel at both paid advertising optimization and organic influence strategies while understanding how to monetize trading products through subscription services? Can you blend creative storytelling with rigorous analytics to drive growth across customer segments?

With over 35 years of success as an A.I. powered trading technology pioneer, Vantagepoint A.I. has a tremendous opportunity to expand our social media footprint, optimize our advertising performance, and unlock new revenue streams through innovative subscription products. We need a driven Social Media Growth & Revenue Strategist who combines marketing creativity with entrepreneurial monetization thinking to own these high-impact initiatives.

Why Vantagepoint A.I.?

• Join a recognized industry leader blending A.I. driven innovation with financial market expertise.
• Help lead growth initiatives for a close knit, high performance company comprised of 70+ professionals.
• Experience true work/life balance with standard business hours (8:30 AM to 5:30 PM).
• Receive 100% employer paid healthcare and dental coverage.
• Thrive in a collaborative, people first culture that values both tradition and forward thinking strategies.
• Enjoy company sponsored social events, team building retreats, and a modern workspace in Wesley Chapel.

Your Impact as Social Media Growth & Revenue Strategist

This role unites creative social media marketing with strategic revenue generation, requiring both innovative thinking and analytical rigor. You will own the expansion of our social media presence across platforms, transforming our paid advertising performance while capitalizing on free and low-cost organic influence opportunities. Beyond audience building, you will monetize our existing trading products through social channels, drive subscriptions to current services, and create compelling new subscription offerings that resonate with both existing customers and new market segments aligned with the Vantagepoint A.I. brand. Success requires creative campaign development paired with rigorous analytical tracking to continuously evaluate and improve performance.

Creative Social Media Marketing & Brand Expansion

• Own comprehensive social media strategy combining creative content innovation with brand-aligned messaging across all platforms.
• Transform and optimize existing paid advertising on Facebook and YouTube, significantly improving ROI through creative testing and analytical refinement.
• Expand paid social presence to X (Twitter), LinkedIn, TikTok, Instagram, and emerging platforms with innovative, platform-specific campaigns.
• Develop and execute organic social media strategies that leverage free and low-cost influence opportunities including viral content, strategic partnerships, influencer collaborations, and community-driven growth.
• Create engaging, creative content that communicates complex trading technology in accessible, compelling ways that resonate with diverse audiences.
• Build authentic communities across Facebook, YouTube, X, Telegram, LinkedIn, TikTok, Instagram, Discord, Reddit, and emerging platforms.
• Identify and establish presence on new platforms where target audiences congregate, staying ahead of social media trends and algorithm changes.
• Develop platform-specific content strategies that maximize organic reach while maintaining brand consistency.

Product Monetization Through Social Media

• Strategically monetize existing trading products through targeted social media campaigns that convert audiences into customers.
• Design and execute social media funnels that guide followers from awareness of current Vantagepoint A.I. products to purchase.
• Create compelling social media content that demonstrates product value and drives conversions.
• Leverage social proof, testimonials, and user-generated content to build trust and accelerate revenue growth.
• Identify cross-selling and upselling opportunities within social channels to maximize customer lifetime value.

Subscription Product Innovation & Revenue Growth

• Take full ownership of existing subscription products, elevating their performance through creative marketing and strategic positioning.
• Own and expand the SmartTrade Alerts product line, developing new iterations and variations that serve different customer segments.
• Develop and launch a paid newsletter product from concept to execution, building a sustainable subscription revenue stream.
• Identify gaps in the market and create new subscription offerings aligned with the Vantagepoint A.I. brand that serve both existing customers and new market segments.
• Design subscription products that leverage our trading technology expertise while meeting evolving customer needs.
• Monitor subscription metrics, retention rates, and customer satisfaction, implementing improvements based on insights.

Rigorous Analytics & Campaign Performance

• Create comprehensive tracking systems to monitor social media performance, advertising efficiency, and revenue impact across all initiatives.
• Establish KPIs and dashboards that provide real-time visibility into campaign effectiveness, engagement rates, and conversion metrics.
• Conduct rigorous A/B testing on creative content, ad copy, targeting parameters, and product positioning to continuously optimize performance.
• Analyze customer behavior data to identify high-value segments and refine targeting strategies.
• Track and evaluate ROI on paid advertising spend, making data-driven decisions to reallocate budget toward highest-performing channels and campaigns.
• Monitor subscription product performance including acquisition costs, conversion rates, retention, churn, and lifetime value metrics.
• Translate complex data into clear insights and actionable recommendations for leadership.
• Implement testing frameworks to experiment with new creative approaches, platforms, and monetization strategies.

Strategic Leadership & Cross-Functional Collaboration

• Report directly to the Director of Marketing, serving as a key strategic partner in driving company growth.
• Coordinate with designers, copywriters, and content creators to produce compelling social media and product marketing assets.
• Partner with Marketing leadership to align social media and subscription strategies with broader company objectives.
• Collaborate with Sales and Customer Service teams to understand customer feedback, pain points, and opportunities for product enhancement.
• Work with cross-functional teams to ensure product quality, customer success, and brand consistency.

What You Bring to the Table

Required Experience & Expertise

• 5+ years managing social media marketing for brands with demonstrated results in audience growth and engagement.
• 3+ years experience monetizing digital products, managing subscription services, or driving revenue through content.
• Proven expertise in both paid social advertising optimization and organic growth strategies.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

Hard Skills

• Demonstrated track record growing engaged social media audiences and converting them into paying customers.
• Expert knowledge of major social platforms including Facebook, YouTube, X, LinkedIn, TikTok, Instagram, Telegram, Discord, and Reddit.
• Strong experience launching and managing subscription-based products or paid content offerings.
• Proven ability to optimize paid advertising campaigns for maximum ROI across multiple platforms.
• Deep understanding of content strategy, community building, audience monetization, and subscription business models.
• Proficiency with social media management tools (Agorapulse or similar) and analytics platforms.
• Advanced analytical skills with experience in data tracking, campaign measurement, and performance reporting.
• Baseline understanding of finance, trading, or fintech landscape.

Creative & Strategic Mindset

• Innovative, creative thinker who can develop fresh content concepts and compelling product offerings that break through social media noise.
• Entrepreneurial mindset with ability to identify monetization opportunities and build revenue-generating initiatives.
• Strategic thinker who can see the big picture while executing tactical campaigns with precision.
• Strong storytelling abilities with talent for translating complex trading technology into engaging, accessible social content.
• Resourceful problem-solver who can maximize impact with both paid budgets and free organic strategies.

Analytical & Results-Oriented

• Data-driven decision maker with strong analytical capabilities and attention to detail.
• Rigorous approach to campaign tracking, measurement, and optimization.
• Ability to establish clear metrics, interpret complex data, and communicate insights effectively to stakeholders.
• Revenue-focused mindset with commitment to driving measurable business impact.
• Systematic approach to testing, learning, and continuous improvement.

Leadership & Collaboration Qualities

• Exceptional communicator who can articulate creative ideas clearly and collaborate successfully across departments.
• Self-starter who takes initiative and drives projects forward with minimal direction.
• Proactive leader with strong sense of accountability and ownership.
• Team player with willingness to both educate others and continuously learn.
• Highly adaptable to evolving platforms, algorithm changes, and emerging best practices.
• Demonstrated desire to grow the role and expand impact over time.

Preferred Skills

Experience or proficiency with design and content creation tools such as, or similar to:

• Creatify, InvideoAI, Canva, Adobe Creative Suite, Kapwing
• Claude A.I., Microsoft 365, Agorapulse, OBS
• Newsletter platforms (Substack, ConvertKit, or similar)
• Other content creation, video, and automation tools

Compensation & Benefits

• Competitive base salary commensurate with experience.
• 100% employer paid healthcare and dental coverage.
• Generous paid time off (PTO), paid holidays, birthday leave.
• Company inclusive birthday, anniversary, and special achievement celebrations.
• Professional development and growth opportunities.
• Work with cutting edge A.I. technology in the fintech space.
• Offsite company sponsored events for employees and family members.
• A stable and thriving company positioned for long term growth, regardless of economic conditions.

Location & Work Arrangement

On site employment at our modern offices in Wesley Chapel, FL (Tampa Bay Area)

Be Part of Something Bigger

At Vantagepoint A.I., you'll drive two interconnected growth engines: expanding our social media presence through creative marketing and analytical optimization, while monetizing our trading innovation through strategic subscription products. This is your opportunity to make a measurable impact at a company that has been revolutionizing trading technology for over 46 years, helping independent traders achieve financial freedom.

Ready to blend creativity with analytics, innovation with revenue generation? Apply today and help us write the next chapter in fintech marketing success.

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