Digital Marketing & Web Performance Manager

Digital Marketing & Web Manager Performance Manager 

(Google Ads, WordPress, HubSpot and or GoHighLevel)  

 Full-Time in office role in San Antonio, TX  

About the Role 

We are seeking a

Digital Marketing & Web Manager Performance Manager that can manage

CKC’s full digital ecosystem, including paid advertising across Google, Meta, and other platforms; end-to-end analytics and attribution; and the ongoing development, maintenance, and optimization of our website to ensure performance, visibility, and measurable results. 

This role is hands-on and execution-focused. You will manage Google Ads, maintain and optimize our WordPress websites, administer our CRM platforms (HubSpot and/or GoHighLevel), and ensure leads are properly tracked, routed, and reported. 

 This is NOT a social media or content creation role. Applicants whose primary background is social media management, content creation, or influencer marketing will not be considered. 

 

Key Responsibilities 

Google Ads, Performance Marketing, Meta  

• Own and manage Google Ads campaigns (Search and Local Services Ads where applicable)
• Optimize campaigns based on lead quality and ROI, not clicks or impressions
• Set up and maintain conversion tracking (GA4, Google Tag Manager, CRM events)
• Monitor and report on CPL, CPQL, conversion rate, and lead performance
• Pause, scale, or refine campaigns based on performance data

WordPress Website Management 

• Manage and update WordPress websites (pages, forms, plugins, updates)
• Build and maintain landing pages tied to paid ad campaigns
• Connect WordPress forms to HubSpot and GoHighLevel
• Maintain site performance, basic SEO structure, and troubleshooting
• Dev experience should be required. That is the skill needed to build our website

CRM & Marketing Systems 

• Administer HubSpot and GoHighLevel
• Build and maintain workflows, automations, pipelines, and lead routing
• Ensure accurate tracking from ad click → form → CRM → reporting
• Maintain data hygiene and system organization
• Support reporting dashboards and performance insights

Reporting & Collaboration 

• Provide regular performance reports to the Director of Sales & Marketing
• Collaborate on landing page improvements and conversion optimization
• Support ongoing system improvements as the company scales

 

Reporting Structure 

• This role reports directly to the Director of Sales & Marketing
• No people management responsibilities
• Works cross-functionally with leadership, operations, and sales

 

Required Experience & Skills 

• Proven experience managing Google Ads with a focus on lead generation
• Strong WordPress experience (site management, forms, plugins, landing pages)
• Hands-on CRM experience with HubSpot and/or GoHighLevel
• Experience with conversion tracking, GA4, and Google Tag Manager
• Strong analytical and systems-oriented mindset
• Detail-oriented, organized, and process-driven

Preferred 

• Shopify experience
• Experience in luxury homebuilding, real estate, interior design , or architecture
• Agency experience

Requirements 

• Must be based in San Antonio, TX
• No agencies or overseas contractors
• Comfortable in a hands-on, execution-focused role

 

What Success Looks Like 

• Higher quality leads from Google Ads
• Clean, reliable CRM data and reporting
• Fully connected systems from ads → website → CRM
• Efficient lead routing and follow-up
• Improved conversion rates and ROI visibility

 

Why Join Us 

We are a luxury custom home builder and design brand focused on high-touch client experience, strong systems, and intentional growth. This role plays a critical part in supporting our sales and marketing strategy through performance, structure, and operational excellence.