Digital Marketing Coordinator

Digital Marketing Coordinator

Company Name: Nikco Sports
Location: Chesterfield, MO
Job Type: Full-Time
Salary Range: Commensurate with Experience

About Us

Nikco Sports is a St. Louis-based, fast-paced, nationwide sports sales and marketing company in business for over 35 years. We seek energetic, enthusiastic, reliable teammates who desire unlimited potential for growth and opportunity. Nikco pays very competitive wages and uncapped commissions for our sales team members, has an excellent healthcare plan, paid holidays, vacation and personal days. No travel or weekend work required. In addition, Nikco Sports is proud to have donated in excess of $3.2 million to various charities including Make-A-Wish Foundation, Boys & Girls Clubs, Ronald McDonald House, and many, many more.

About the Role

We are seeking a highly motivated and data-driven Digital Marketing Coordinator to join our team. In this pivotal role, you will be the engine behind our e-commerce growth, managing email campaigns, coordinating influencer partnerships, and expanding our product catalog across various platforms. This position requires a proactive self-starter comfortable managing multiple deadlines and driving measurable sales results.

Key Responsibilities

As our Digital Marketing Coordinator, you will manage several core areas of our business:

1. Email & SMS Marketing Campaigns

Drive customer engagement and repeat purchases through targeted email and SMS strategies.

• Execution: Deploy four targeted emails per week based on weekly strategy meetings.
• Strategy: Utilize flash sales, daily deals, and product bundles to engage specific database segments.
• Goals: Aim for an average of $1,000 in sales per email send and help increase our overall repeat purchase rate to 20%.

2. Influencer & Affiliate Partnerships

Coordinate outreach and manage relationships across various social and community channels to broaden brand reach.

• Management: Recruit and manage partnerships with 3-5 Facebook partners and 2-3 Alumni groups per major promotion cycle.
• Channels: Explore and leverage outreach opportunities via newsletters, Substack, Reddit, and podcasts.

3. E-commerce & Website Management

Manage product listings and inventory to meet our growth targets for third-party merchandise sales.

• Product Listing: Add and optimize 20 new items to the website weekly to maximize sales potential.
• Inventory Control: Maintain accurate inventory levels using bi-weekly vendor feed updates.
• Vendor Relations: Discover new potential vendors and manage specific assigned vendor relationships to diversify our catalog.

4. Third-Party Marketplace Optimization

Expand our sales footprint by optimizing product catalogs for external selling channels.

• Amazon: List 15 in-stock items weekly and investigate automated feed solutions for scalability.
• Social Commerce: Optimize product catalogs for direct selling opportunities on Facebook and Instagram Shops.

Qualifications & Skills

• Proven experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Familiarity with e-commerce platforms (e.g., Big Commerce, Shopify, WooCommerce).
• Strong understanding of digital marketing KPIs and sales metrics.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.

How to Apply

Please submit your resume and a cover letter explaining why you are the ideal candidate for this role.

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: In person