Manager, Influencer Marketing

About the position

This role will oversee, design, and deliver initiatives to create and maintain an best-in-class influencer marketing program.

Responsibilities • Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals. • Lead, mentor, and grow a team of influencer program managers. • Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events. • Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space. • Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program. • Architect influencer programs that drive awareness, reach, and conversion across key products and pillars. • Oversee campaign planning, creator selection, contract negotiations, and performance tracking. • Ensure consistent brand messaging and creative alignment across all influencer content. • Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards), partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives. • Cultivate strong relationships with top-tier creators, agencies, and platform partners. • Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships. • Act as a brand ambassador and point of contact for creators during live events and content shoots. • Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts. • Deliver regular reporting and insights to leadership and stakeholders.

Requirements • Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands. • Three (3) years of experience directly managing people within cross-functional teams. • Proven track record of leading successful influencer campaigns and collaborating cross-departmentally. • Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram. • Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions. • Strong project management skills with the ability to juggle multiple campaigns and deadlines. • Excellent communication and relationship-building skills, with experience advising leadership and decision-makers. • Ability to travel and participate in on-site events and activations. • Experience working within strict brand and legal guidelines. • Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ) • Passion for Pokémon, gaming, and pop culture

Benefits • Competitive cash-based compensation programs. • 100% employer-paid healthcare premiums for you. • Generous paid family leave. • Employer-paid life insurance. • Employer-paid long and short-term income protection insurance. • US Employees: 401k Employer Matching. • UK/IRE/MX Employees: Pension Employer Contributions. • Fitness reimbursement. • Commuter benefit. • LinkedIn learning. • Comprehensive relocation package for certain roles. • Hybrid work environment.