Senior Marketing Manager

Sol-ti’s success resides in consistently developing the highest quality Living Beverages backed by our Employee-Owned team that brings energy and excitement into their daily work with a passion for healthy living and sustainability.

Sol-ti means ‘of the sun’ or ‘you are the sun’. We are committed to helping individuals shine while also preserving the planet with the use of sustainable glass packaging.

Career Basics

Location: San Diego, CA

Industry Type: Manufacturer

Category: Marketing

Beverages: SuperFood Beverages, Wellness Shots, Functional Beverages

Employment Type: Full-Time

Reports to: Senior Director Marketing

# of Direct Reports: 0

For this position, the candidate must reside in Southern California and be seeking a full-time position with onsite availability.

Position Summary

The Senior Marketing Manager is responsible for leading brand, growth, and digital initiatives for Sol-ti’s portfolio. This role plays a critical cross-functional leadership role, working closely with New Product Development, E-commerce, and Sales to bring innovation to market, strengthen consumer engagement, and accelerate omnichannel growth. This role combines strategic brand thinking with hands-on execution and a passion for organic products.

Career Responsibilities

• Own and evolve brand positioning, messaging, and visual identity across all consumer touchpoints.
• Develop annual and quarterly marketing strategies aligned with business and revenue goals.
• Translate consumer insights and market trends into actionable product and innovation opportunities.
• Work closely with the e-commerce team to drive DTC growth and optimize the online customer journey.
• Support website merchandising, promotions, product storytelling, and conversion optimization.
• Align digital marketing efforts with e-commerce KPIs including traffic, conversion, AOV, and retention.
• Oversee social media strategy across all platforms, ensuring alignment with brand voice and business goals.
• Guide Influencer & Sol-ti Pro Sol-Team partnerships, community engagement, and social commerce initiatives.
• Track and analyze marketing performance across channels and campaigns.
• Manage and mentor marketing team members and external partners.
• Collaborate closely with Sales, Product, E-commerce, Operations, and Finance.

Career Requirements/What we ask of you:

• 7–10+ years of marketing experience, ideally in CPG, food & beverage, or wellness.
• Strong experience with brand marketing, product launches, and integrated campaigns.
• Hands-on experience with e-commerce and digital marketing.
• Proven ability to oversee social media strategy and content.
• Experience working on innovation and NPD pipelines.
• Experience in a high-growth, mission-driven brand environment.
• Experience with platforms including Syndigo, Bazzaar Voice, Open Sponsorship & Meta.

What we offer you:

• Employee Equity Incentive Plan.
• Performance-based bonuses.
• Health Insurance programs with industry leading contributions towards your premium.
• Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home.
• 80 hours of paid time off, two floating holidays and eight paid company holidays.

Sol-ti Values

We each have an inner light. At Sol-ti, we encourage you to Let Yourself Shine while also encouraging others to shine their brightest. We are committed to helping individuals shine through Liquids of Vitality while also preserving the planet with the use of sustainable glass packaging.

Create the Best Product: Best in Glass

Did you know that most of the other beverages on the market use petroleum based single-use plastic packaging? Not only is this harmful to our oceans and landfills, it is also not sustainable. From the start, we have been committed to bottling in glass for purity, people, and the planet.

Our unique UV Light Filtration process uses light rays to preserve our liquid without pasteurizing it – eliminating spoilers without pasteurizing it – so you can enjoy organic, Glass Bottled, Living Beverages.