Senior Creative Project Manager, Influencer Marketing

The Senior Creative Project Manager, Influencer Marketing owns the execution of mid-to-large scale, product-led influencer marketing campaigns within a high-volume program. This role serves as the primary day-to-day owner for campaigns that require strong operational leadership, creative judgment, and cross-functional coordination.

You will translate often ambiguous client briefs and product requirements into clear campaign approaches, creative proposals, and executable plans—then own those campaigns from concept through delivery. These initiatives frequently involve dozens of creators, multiple platforms, and overlapping timelines, requiring confident decision-making, strong prioritization, and a high bar for quality.

This role plays a critical part in maintaining consistency, efficiency, and creative excellence across the Influencer Marketing program, while also supporting more complex and higher-concept initiatives. The Senior Creative Project Manager helps shape how campaigns come to life and brings execution-informed creative thinking to every stage of the process.

Responsibilities

Project Ownership & Execution

• Own influencer marketing campaigns end-to-end, serving as the primary point of accountability from greenlight through final delivery
• Lead mid-to-large scale campaigns, often including 50+ creators, multiple deliverable types, and parallel workstreams
• Translate ambiguous briefs into clear campaign structures, creative approaches, and execution plans
• Manage timelines, deliverables, approvals, and dependencies across internal teams, creators, and external partners
• Ensure all campaigns are delivered on time, on brief, on brand, and in compliance with platform and client requirements

Creator & Partner Management

• Partner closely with Account Management to navigate complex stakeholders and approvals
• Source, onboard, and manage creators and agency partners for your owned campaigns
• Clearly communicate creative direction, briefs, deliverable requirements, timelines, and expectations to creators, partners, and clients
• Ensure all content meets quality, compliance, and platform-specific requirements

Creative Collaboration

• Lead creative ideation within established campaign frameworks, particularly for product-led and repeatable programs
• Shape campaign narratives and provide clear creative direction across platforms (TikTok, Instagram, YouTube, Snapchat)
• Develop creative proposals and campaign approaches for new or evolving initiatives
• Partner with Creative and Account teams to ensure work aligns with brand, product, and business goals
• Contribute execution-informed creative thinking to improve campaign performance and outcomes

Process, Tracking & Reporting

• Maintain accurate, real-time project tracking in Airtable, Asana, and related project management tools
• Follow standardized workflows while identifying opportunities to improve efficiency and scalability
• Partner with Account Management to support execution planning, budget awareness, and client objectives
• Collaborate with Data partners to support performance tracking, reporting, and insights
• Contribute to post-campaign reporting by bringing execution-informed insight and creative storytelling to results

Program Support & Growth

• Mentor Project Managers supporting smaller or more executional campaigns
• Help up-level execution quality and consistency across the Influencer Marketing program
• Support higher-concept initiatives by owning complex workstreams or execution phases
• Demonstrate readiness to take on increasingly complex, cross-functional campaigns over time

Basic Qualifications

• 4–6+ years of experience in influencer marketing, project management, or digital production
• Proven experience leading complex, multi-layered campaigns from concept through delivery
• Strong ability to translate ambiguity into structure and action
• Experience developing creative proposals or campaign approaches
• Comfort managing large creator programs and multiple stakeholders simultaneously
• Experience mentoring or supporting junior team members
• Strong organizational, communication, and problem-solving skills
• Familiarity with platforms including TikTok, Instagram, YouTube, and Snapchat
• Fluency with project management tools (Airtable, Asana, Monday, etc.)

Working Expectations

• Job Type:

1099, with potential to hire

• Work Location:

New York City or Denver (Hybrid); remote considered for the right candidate (U.S.-based only)