Marketing - Integrated Marketing Coordinator

TITLE: Integrated Marketing Coordinator

DEPARTMENT: Marketing

REPORTS TO: Integrated Marketing Manager

FLSA: Full-Time, Exempt

What Sets You Apart Orlando City SC & Orlando Pride is seeking a detail-oriented and motivated Integrated Marketing Coordinator to lead the development, execution, and optimization of our email marketing efforts, while also supporting broader integrated marketing initiatives including SMS marketing, paid media, and out-of-home (OOH) campaigns. This role plays a key part in how we reach and engage with fans across the lifecycle — driving ticket sales, engagement, and brand loyalty through well-coordinated communications. You’ll collaborate closely with the Marketing, Business Intelligence, Sales, and Creative teams to manage our email and SMS marketing programs from concept to execution, while also lending support on high-visibility brand campaigns, paid media strategies, and experiential activations. This individual should be passionate about soccer and community-driven marketing. They should thrive in fast-paced environments, bring exceptional attention to detail, and have a creative mind that is always looking to optimize and innovate. This person will bring a mix of technical knowledge and storytelling skills and enjoy working collaboratively across departments to make impactful things happen.

Essential Dutie & Responsibilities

• Primary focus on Email & SMS Marketing efforts for Orlando City SC and Orlando Pride.
• Own the day-to-day management of our email marketing program, including calendar planning, copywriting, formatting, audience targeting, testing, QA, and deployment.
• Assist in developing and sending SMS communications that support broader marketing campaigns and fan engagement initiatives.
• Collaborate with the Business and Analytics team to analyze data and refine strategies for segmentation, personalization, and performance improvements across both email and SMS.
• Execute automated journeys, A/B testing, triggered sends, and list management via Salesforce Marketing Cloud or similar platforms.
• Monitor and report on campaign KPIs including open rates, CTR, conversion, unsubscribes, and deliverability; provide insights and recommendations for ongoing optimization.
• Ensure brand consistency and message alignment across all digital communications.
• Assist in planning and executing paid marketing campaigns across digital (search, social, display), OOH, influencer, and experiential channels.
• Help coordinate campaign timelines, creative asset needs, and cross-channel messaging to ensure campaign alignment and consistency.
• Support seasonal and event-based marketing rollouts, helping to track deliverables, timelines, and performance metrics.
• Collaborate with internal departments and external vendors as needed to execute and measure integrated campaign performance.
• Other duties as assigned.

Qualifications It’s never just a job at Orlando City SC & Orlando Pride. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field.
• 1-2 years of hands-on marketing experience; experience in email marketing preferred.
• Proficiency with email platforms such as Salesforce Marketing Cloud, Mailchimp, or similar systems.
• Knowledge of basic HTML, segmentation strategies, and marketing automation best practices.
• Strong written and verbal communication skills; experience writing marketing copy is a plus.
• Highly organized, with strong project management skills and the ability to meet deadlines in a fast-paced environment.
• Familiarity with digital marketing tactics such as paid social, display, search, or retargeting campaigns is a plus.
• Ability to attain and maintain SafeSport certification.
• Ability to pass a background check.
• A team player with a positive attitude, problem-solving mindset, and strong attention to detail.
• Flexible schedule with availability for occasional nights, weekends, and holidays based on match and event schedules.
• A sense of humor and love of sports (especially soccer) are highly encouraged.

About Orlando City SC & Orlando Pride In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons.

In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

In 2017, both teams moved into its privately-owned, soccer-specific venue - Inter&Co Stadium - located in the heart of downtown Orlando.

In July 2021, the Club - which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium - was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.

For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at Peopleandculture@orlandocitysc.com to let us know the nature of your request and your contact information.