Social Media Lead

Job Summary
We are looking for an experienced Social Media Expert to lead strategy, execution, and growth across multiple client accounts. This is a senior role for someone who has worked with high-impact brands or influencers, understands how to build presence at scale, and can confidently lead and mentor a team of Social Media Managers.

This role blends strategy, creativity, leadership, and performance. You will help shape campaigns, guide teams, and ensure clients see measurable impact from their social media efforts.

Responsibilities

• Lead and oversee a team of Social Media Managers, providing direction, feedback, and performance guidance.
• Develop and execute high-level social media strategies for multiple clients.
• Support and contribute to various client campaigns, from concept through execution.
• Collaborate with creative, marketing, and leadership teams to align content with brand goals.
• Manage and optimize content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, X, etc.).
• Analyze performance metrics and adjust strategies to drive growth, engagement, and conversions.
• Maintain consistent brand voice and quality across all managed accounts.
• Utilize SEO best practices and keyword research to optimize content for search visibility.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Oversee community management by responding to comments, messages, and reviews to foster positive relationships with followers.
• Stay current on trends, platform updates, and best practices in social media and influencer marketing.

Qualifications

• Minimum 5 years of professional social media experience.
• Proven experience working with high-impact brands, public figures, or influencers.
• Demonstrated ability to lead and manage a team of social media professionals.
• Strong understanding of content strategy, audience growth, and analytics.
• Experience managing multiple client accounts simultaneously.
• Proficiency in Adobe Photoshop, Illustrator, Adobe Creative Suite, and video editing software.
• Familiarity with SEO strategies, Google Analytics, web analytics tools, and keyword research techniques.
• Knowledge of Facebook Advertising and other paid social media advertising platforms.
• Ability to analyze data insights to optimize campaign performance effectively.
• Knowledge of public relations principles as they relate to online reputation management.
• Strategic thinker with hands-on execution ability.
• Experience collaborating with video, design, and production teams.

Additional Information

• Relocation to Miami is likely and candidates should be open to it.
• This role offers leadership growth and exposure to high-visibility campaigns.
• Opportunity to work on diverse client campaigns with measurable impact.

Job Type: Full-time

Pay: $90,000.00 - $95,000.00 per year

Benefits:

• Health insurance

Work Location: In person