Social Media Coordinator - Work From Home

Role Overview

ClinicMind is seeking a Social Media Coordinator to execute and manage our social media presence across priority platforms, with a strong emphasis on brand authority, demand generation support, and engagement with healthcare decision-makers.

This is a highly execution-oriented role that directly supports ClinicMind’s growth engine by amplifying campaigns, events, thought leadership, customer success stories, and product messaging. The ideal candidate understands how social media contributes to pipeline outcomes (MQLs, SQLs)—not vanity metrics—and can operate effectively within structured workflows, calendars, and performance expectations.

Key Responsibilities

Social Media Execution & Management

• Manage day-to-day posting and scheduling across priority platforms, including:
• • LinkedIn (primary B2B channel)
    • Instagram
    • Facebook
    • X (Twitter), as applicable
• Execute weekly and monthly social media calendars aligned with:
• • Demand generation campaigns
    • Events and sponsorships
    • Product launches and feature updates
    • Executive and thought leadership content
• Ensure consistent brand voice, tone, and messaging aligned with ClinicMind’s positioning: “One Platform. One Growth Engine.”

Content Amplification & Cross-Functional Collaboration

• Repurpose approved content into social-first formats, including:
• • Blogs and articles
    • Webinars and podcasts
    • Case studies and customer success stories
    • Events, press releases, and product announcements
• Support amplification of:
• • Executive thought leadership (CEO, CGSO, product and clinical leaders)
    • Partner and affiliate content
    • Client wins, testimonials, and company milestones
• Collaborate closely with:
• • Content Marketing
    • Events and Partnerships/Affiliates
    • Sales (for visibility, enablement, and alignment with pipeline priorities)

Engagement & Community Management

• Monitor comments, messages, and engagement across platforms; respond directly or route appropriately
• Actively engage with:
• • Industry leaders and influencers
    • Partners and affiliates
    • Clients and prospects
    • Event organizers and sponsors
• Proactively identify opportunities for tagging, cross-promotion, and increased visibility

Performance Tracking & Optimization

• Track and report on key social media KPIs, including:
• • Engagement rate
    • Follower growth (quality and relevance over volume)
    • Traffic to website and campaign landing pages
    • Campaign- and event-specific performance
• Support marketing attribution by applying proper UTM tagging in coordination with Marketing Operations
• Provide insights on content formats, topics, and channels that drive the strongest engagement and downstream impact

Required Qualifications

• 2+ years of experience managing social media for B2B companies (required)
• Experience in healthcare, SaaS, or professional services environments (strongly preferred)
• Strong understanding of LinkedIn as a B2B growth and thought leadership channel
• Experience using social media scheduling and management tools (e.g., GoHighLevel or similar)
• Excellent written communication skills with strong attention to tone, clarity, and brand alignment
• Ability to execute within structured workflows, calendars, and deadlines
• Advanced Canva editing and design skills

Preferred Qualifications

• Experience supporting demand generation or revenue-focused marketing teams
• Familiarity with healthcare, behavioral health, chiropractic, or practice management audiences
• Experience promoting events and executing post-event amplification strategies
• Basic understanding of UTM tracking and marketing attribution
• Comfort operating in fast-paced, scaling organizations

What Success Looks Like in This Role

• Social media clearly supports—and does not distract from—pipeline and revenue goals
• Consistent, on-brand execution with minimal rework
• Strong engagement from the right audience (owners, executives, decision-makers)
• Reliable posting cadence aligned with campaigns, events, and launches
• Clear reporting and actionable insights that inform future content and campaign strategy

Why Join ClinicMind

ClinicMind is a growing healthcare technology company modernizing how practices operate, grow, and scale. You will join a team that values clarity, accountability, and measurable impact, with the opportunity to contribute directly to brand growth, demand generation, and revenue-driving initiatives.