Product Marketing Manager

Extensiv is the fastest-growing SaaS solution in the third-party logistics market. Keeping up with the massive increase in online retail activity from companies like Amazon, Shopify, Target, and the growth in supply chain logistics can be challenging for warehouses. Born within an active 3PL warehouse, Extensiv built the first cloud-based warehouse management platform to better serve customers and increase warehouse efficiencies to grow their businesses. We pride ourselves on understanding and delivering best practices and excellence to 3PLs and their customers.

The Role:

Do you have a passion for building knowledge around products, solving problems, and creating engaging stories? Do you have an eye for detail and the ability to translate technical solutions into benefits of using your product? If so, Extensiv is looking for a Product Marketing Manager to build innovative marketing plans and messaging around our company’s products and help propel us to our next level of dynamic growth.

Extensiv is looking for a well-rounded team player who can:

• Take complex ideas and communicate them in a simple way
• Create compelling pitches to help drive product market value
• Gain a deep understanding for the product and engage in new, creative ways

What You Will Do:

• Actively seek out the voice of customer, building and defining target buyer, influencer, and customer personas
• Develop and execute product positioning, feature rollouts, and launch plans
• Define go to market strategies, working cross-functionally with customer-facing teams for messaging, positioning, and sales enablement
• Understand the competitive landscape and provide competitive analysis and product differentiations within the marketplace
• Build out the ideal customer lifecycle, with understanding and focus on driving customer retention and upsell
• Craft engaging and high-quality product-driven content such as videos, blogs, website copy, customer stories, and sales tools and collateral
• Collaborate with Product Management to obtain a deep knowledge of the product and provide valuable customer insight
• Collect, measure, and the analyze effectiveness of Product Marketing programs
• Manage multiple projects and ensure all deadlines are met

You **Bring/**Are:

• 4+ years of Product Marketing experience
• Bachelor's degree in related field
• Pendo – or familiarity with other Digital Experience Platforms
• A great attitude, natural curiosity, and a sense of humor
• Experience with B2B SaaS software
• Exceptional communication and writing skills with the ability to think critically about content
• Data-driven marketer with an interest in optimizing strategies and tactics
• Experience using Salesforce or similar CRM system
• Well organized, resilient self-starter with precise attention to detail

Bonus Points If You Have:

• Familiarity in the logistics space
• Worked with SQL/Athena
• Hubspot and Jira experience is strongly preferred

About Us:

We look for team players. Authentic people that strive for excellence and aren’t afraid to be themselves while they do it — because that’s what special teams are made of. If you’re ready to make an impact, take on responsibility, and be a part of our team, then apply to join our team. Our promise is to help enable and equip you for long term success, all while being surrounded by good people looking to do amazing work.

To create the highest performing team of professionals, Extensiv focuses on recruiting a dynamic, diverse, and inclusive team that represents our customers and greater communities. To increase diversity, 3PL Central’s recruiting and hiring efforts focus on attracting individuals that are diverse in thought, experience, age, race, ethnicity, gender identity, sexual orientation, religion or belief, nationality, disability, veteran status, and any other protected status.

Teams at Extensiv are expected to empower, engage, and hold their peers accountable for nurturing an inclusive environment where every individual has an equal opportunity to advance and be fairly compensated for their work. The targeted base salary range for this role is $95,000 - $115,000.

Extensiv does not accept unsolicited resumes from recruitment agencies or search firms and is not responsible for any fees related to unsolicited resumes.