Social Media Manager

Description: Job Summary:

The Social Media Manager will be responsible for consistent and engaging content

posting across our social media accounts. This position reports directly to the Brand Manager and

involves close collaboration with team members in the Marketing, E-commerce, and Creative

departments.

About Our Brands:

Lakanto – A wellness brand known for monk fruit–sweetened products that support sugar-free living without sacrificing sweetness.

Happy Elephant – A sustainable home care brand rooted in conservation, on a mission to shift the environmental impact of household products.

Arau Baby – A plant-based baby care brand from Japan offering gentle, effective skincare for babies and families.

Kyhv Nutrition – A rising sports nutrition line built for everyday athletes, combining performance and planetary care.

Key Responsibilities:

• Execute effective social media content strategies to foster continuous growth in followers and engagement, balancing brand-driven and sales-driven initiatives.
• Collaborate with the manager to ensure content aligns with brand standards, is informative, and strategically focused.
• Implement consistent scheduling and posting of social campaigns on platforms such as
• Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube, and LinkedIn under the manager's guidance.
• Maintain an active presence on Instagram stories through regular posting.
• Develop and manage a content plan for Lakanto Canada social pages and ensure social content supports Canadian product availability.
• Create and execute a content and engagement plan for the Sugar Free Living Facebook Group
• Create visual assets using Canva or other similar platforms and generate written social content for regular publication.
• Act as the brand's representative by responding to comments and direct messages in a friendly and helpful manner, and actively engaging with other companies and influencers.
• Oversee the tracking of social benchmarks and KPIs, delivering insights and performance reports to the Brand Manager and VP of Marketing to support business goals.
• Collaborate closely with the Marketing, E-commerce, and Creative teams to achieve cohesive and effective social media efforts.
• Attend B2C and B2B brand events as needed to capture social media assets, connect with customers, act as a brand representative and build connections with other brands in our industry.
• Source potential influencers, partners and brand ambassadors who align with Lakanto’s mission and values.
• Manage outreach, communication and content to ensure content is delivered as requested and meets brand guidelines, legal and company compliance.
• Other marketing related tasks as assigned by your leadership team.

Requirements:

• Possess a minimum of 1 year of social media experience.
• Demonstrated organizational skills with the ability to manage multiple campaigns concurrently.
• Collaborative and effective team player.
• Adept at following and optimizing processes, with a keen eye for identifying areas of improvement to enhance efficiency.
• Proactive problem solver with a strong commitment to task completion.
• Detail-oriented with a focus on meeting deadlines.
• Willing and able to appear on camera in stills and video and also over audio to act as a brand representative.
• Proficient wordsmith, adept at crafting captivating and witty copy.
• Ability to professionally represent a brand and comprehend target audience preferences.
• Positive outlook and a team-player attitude.

Benefits:

• 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
• Excellent Medical, Vision & Dental
• Voluntary Short & Long Term Disability
• Optional 401K
• Optional HSA Matching Program
• Free Lakanto/arau.baby/Happy Elephant Products
• Meaningful Work for a Company Doing Good in the World!