Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze engagement metrics to drive brand awareness and customer engagement. Your energetic approach and strategic mindset will help us connect authentically with our audience, foster community growth, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the fast-paced world of social media marketing.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that resonate with target audiences.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content planning and campaign adjustments.
• Optimize content for SEO by integrating relevant keywords and hashtags to enhance discoverability.
• Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and identify opportunities for growth.
• Collaborate with public relations teams to manage relationship building with influencers, partners, and media outlets for broader outreach.
• Oversee paid advertising campaigns on Facebook Advertising or other platforms to boost reach and conversions.
• Maintain brand consistency across all digital channels while ensuring content proofreading for accuracy and tone.
• Stay updated on the latest trends in digital marketing, social media management, graphic design, video editing, and e-commerce strategies.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visual content.
• Knowledge of SEO best practices including keyword research and content optimization techniques.
• Experience with web analytics tools such as Google Analytics to interpret data insights effectively.
• Strong skills in photography and video editing to produce engaging multimedia content.
• Excellent proofreading skills with an eye for detail to ensure high-quality messaging.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills for engaging with influencers, partners, and community members.
• Understanding of branding principles and public relations strategies to enhance brand reputation online.
• Knowledge of e-commerce platforms and digital advertising campaigns is a plus.

Pay: $18.00 - $25.00 per hour

Expected hours: 20 – 40.0 per week

Work Location: In person