Content and Social Media Manager

About Midtown We own and operate eight premium athletic and tennis clubs across the US and Canada, including the world's largest sports resort and premier boutique hotel located in Chicago with the mission to inspire people to transform their lives. Job Overview Midtown is seeking a talented and experienced Content and Social Media Manager to join our team. This is a dual role with about 60% focus on content management and 40% focus on managing our social media channels. You will play a crucial role in developing and executing our creative content strategy across digital and print platforms that aligns with Midtown's vision and resonates with our target audience. In addition to leading content creation efforts and shaping our brand’s voice, this role requires proven management experience. You will oversee a small team, including our in-house photographer/videographer and social media coordinator, ensuring efficient workflows, clear priorities, and high-quality deliverables. You will also collaborate with cross-functional teams and club leadership to drive alignment and performance. Your exceptional art direction, strategic thinking, and leadership skills will contribute to enhancing our brand presence, engaging our audience, and driving business growth. If you have a passion for content creation, a drive for building community, and the ability to lead and inspire a team, we invite you to apply. The team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.* The role is hybrid work-from-home and required to also come to the corporate office in Chicago 2 days per week.

• This role is based in the Chicago area and follows a hybrid model, with in-office presence required two days per week at our HQ (3611 N Kedzie Ave., Chicago).
• While primarily office-based, limited travel is required:
  • In-state travel to Chicago-area Midtown clubs 1–2 times per month.
  • Out-of-state travel to other Midtown club locations, typically 1–2 times per year.
• Access to a personal vehicle is strongly advised for ease of travel to Chicagoland club locations, some of which are not easily accessible by public transportation.

Objectives of this Role* Develop and execute a comprehensive content strategy that aligns with Midtown’s goals, target audience, and brand identity.

• Drive brand awareness, engagement, and lead generation through strategic content marketing.
• Lead the creation of high-quality and compelling content across multiple platforms, including social media, app, website, email, and in-club marketing campaigns.
• Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches, and thought leadership.
• Manage the performance of our organic social media channels to hit KPI’s.
• Provide leadership and guidance to team members, including managing priorities, timelines, and budgets for content and social media initiatives.
• Build relationships across our club teams to support brand representation and content creation.

Your Tasks* Manage a content calendar to deliver timely content across various digital platforms.

• Create, curate, and manage social media content, including text, audio, visual, and multimedia formats, ensuring publishing of engaging content across all communication channels.
• Collaborate with designers, manage videographers, and coordinate with other stakeholders to oversee the creation of visually appealing and multimedia-rich assets.
• Ensure brand consistency and compliance with our brand guides and voice across all content deliverables.
• Manage and maintain content libraries and ensure content is organized and easily accessible for future use.
• Engage social channel users with prompt responses, organize competitions, ask questions, and cultivate relationships.
• Coordinate with club representatives to create engaging lo-fi content to support our channels and represent our vibrant club communities.
• Conduct ongoing research and analysis of industry trends, market insights, and competitors to inform and optimize content strategy.
• Monitor social media developments in design, AI, and platform innovation to ensure all content remains relevant, effective, and aligned with industry best practices.
• Track and analyze content performance metrics across our social platforms, including engagement rates and conversions, and make data-driven recommendations.

Required Skills and Qualifications* Bachelor’s degree in marketing, communications, or a related field.

• 3+ years of experience as a social media manager.
• Excellent written and verbal communication skills.
• A background in asset management with demonstrated ability to prioritize the creation of net new assets vs allocation from current libraries.
• Proficiency in social media and analytics tools like Brandwatch to post, monitor content performance, and make data-driven decisions.
• An analytical mindset to interpret data and metrics and optimize content performance.
• Strong project management skills with the ability to prioritize tasks and meet deadlines and hold others accountable to the same.
• Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests, and nuances.
• Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
• Understanding of AI tools and trends.

Preferred Skills and Qualifications* 3-4 years of experience as a content manager, media manager, or similar role.

• Demonstrated leadership experience, including managing team members, setting priorities, and allocating time and budgets effectively.
• Experience in content strategy development and implementation.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
• Proficiency in Adobe Creative Suite platforms such as Photoshop, Premiere, After Effects, InDesign, and Illustrator.
• Understanding of user experience (UX) principles and web design best practices.
• A strong interest in fitness and wellness and willingness to explore and try out different wellness experiences to influence content creation decisions.

Compensation Starting at $75,000. The actual compensation will depend on experience, and/or additional skills you bring to the table. This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. MIDTOWN is an Equal Opportunity Employer.