Social Media Coodinator

<Company Overview>
Oak Haven Massage is dedicated to providing high-quality, therapeutic massage services in a relaxing, spa-like environment. Since opening in 2005, we have served over 250,000 clients with a focus on excellence, accessibility, and affordability, offering a wide range of appointment times to meet diverse needs.

<Job Summary>
The Social Media Coordinator is responsible for planning, creating, and publishing engaging social content that reflects Oak Haven’s brand voice, showcases our therapists’ expertise, and inspires new and current members to visit our locations. This role ensures consistent daily activity across platforms and collaborates with Marketing, Operations, and HR to support promotions, hiring, and brand initiatives.

This person plays a key role in strengthening client engagement, brand awareness, and membership growth.

<Duties>

• The Social Media Coordinator is responsible for planning, creating, and publishing engaging social content that reflects Oak Haven’s brand voice, showcases our therapists’ expertise, and inspires new and current members to visit our locations. This role ensures consistent daily activity across platforms and collaborates with Marketing, Operations, and HR to support promotions, hiring, and brand initiatives.

This person plays a key role in strengthening client engagement, brand awareness, and membership growth.

Duties:

Content Creation & Scheduling

• Plan and publish daily posts, reels, and stories across Instagram, Facebook, TikTok, and Google Business profiles.
• Respond to client messages and maintain active presence on social media by posting comments on related posts.
• Attend all Oak Haven events and create content accordingly.
• Maintain a weekly and monthly content calendar aligned with campaign and promotional timelines.
• Capture quick behind-the-scenes content at locations (therapists, training, product shots, special events).
• Edit short-form video and optimize content formats per platform.

Brand & Messaging

• Work with Creative Director to use Oak Haven’s brand colors, tone, and messaging pillars consistently.
• Support campaigns highlighting therapist expertise, testimonials, membership benefits, new locations, and promotions.
• Ensure representation of all location needs, therapist tiers, and available services.

Community Engagement

• Monitor and reply to DMs, comments, and branded hashtags.
• Encourage conversation and drive bookings via friendly, informational engagement.
• Maintain influencer, partner, ambassador, and local business engagement lists.

Reporting & Analytics

• Track performance of posts and campaigns (reach, engagement, clicks, CTRs, bookings).
• Identify top-performing content and recommend improvements.
• Prepare bi-weekly reporting for Marketing and Leadership.

Cross-Functional Support

• Coordinate content needs with operations, hiring/HR, membership, and event teams.
• Support campaigns for recruiting, employee appreciation, and culture events.
• Upload and optimize platform assets for paid advertising when needed.

Influencer & Partnership Coordination

• Identify and vet local influencers, wellness content creators, and micro-creators aligned with Oak Haven values and audience.
• Maintain an active database of influencer contacts, content categories, and performance metrics.
• Reach out, negotiate, and coordinate collaborations, gifted services, trade deals, event invites, and paid partnerships.
• Schedule influencer visits, manage guest experience, and prepare staff/locations for content capture.
• Provide influencers with brand talking points, approved messaging, disclaimers, and usage rights guidelines.
• Track performance of partnerships including engagement, reach, referral codes, redemptions, and membership conversions.
• Coordinate cross-promotions with complementary community partners (fitness, Pilates, chiropractic, youth sports, hotels, etc.).

<Requirements>

• Proven experience managing social media accounts for brands or organizations with a strong understanding of social media marketing principles.
• Proficiency in graphic design software such as Canva, CapCut/Adobe Premiere Rush, Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is preferred.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and e-commerce integration is highly desirable.
• Strong written communication skills with excellent proofreading abilities; ability to craft compelling narratives that resonate with diverse audiences.
• Ability to handle multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Photography and video editing skills are a plus for creating engaging multimedia content.
• Valid driver’s license and reliable transportation to visit centers.

Job Type: Full-time

Pay: $47,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Work Location: In person