Part-Time Instagram & Influencer Marketing Manager for Retro Ski Brand

Upwork

USA

About the job

We’re looking for a part-time Instagram & Influencer Marketing Manager to help execute and evolve our social presence for Snow Glow, a retro-inspired ski apparel brand.

You’ll own day-to-day Instagram execution and community management, curate content from our existing photos and videos, and source and manage aligned influencers (ski, lifestyle, mom/family, retro style). You’ll work closely with the founder to shape the right influencer structures (gifting, discount codes, affiliate-style partnerships) and handle outreach, follow-ups, and relationship management.

This role is hands-on and collaborative — we already have a clear content strategy and calendar, but we want someone who understands Instagram culture, can identify the right creators for our brand, and knows how to engage a community in a warm, human way.

Content creation is a bonus, not required. Curating and posting from our existing content is expected.

Ideal candidates love lifestyle brands, are comfortable in DMs and comments, and have a strong eye for tone, visuals, and creator fit. Ski, outdoor, or fashion experience is a big plus.