Marketing Manager (Contractor)

The Media Manager oversees all aspects of traditional and digital investments for national and regional advertising and serves as a key influencer on corporate omni-channel strategy. This candidate will partner with stakeholders and business leaders across the enterprise to understand customer, business, and communication goals, while directing the creation and execution of omni-channel plans within the overall marketing mix. Responsibilities include analyzing industry trends, managing omni-channel budgets, supporting measurement and reporting, and directing agency planning and activation across offline, OTT, programmatic, and display advertising.

Assignment Tasks:

Budget Management

• Stewardship and management of omni-channel investments.

Channel Expertise

• Collaborate with omni-channel partners and business leaders to develop channel recommendations aligned with customer, business, and marketing objectives.

Direct Omni-Channel Plans

• Guide media agency and/or supervise direct reports in creating and executing department-level omni-channel plans.

Reporting & Learning

• Support analysis of channel performance and audience behaviors; integrate learnings into future planning.

Stakeholder Relationship Management

• Build and maintain strong relationships with omni-channel stakeholders and business leaders across the enterprise.

Test & Learn

• Explore emerging omni-channel trends and opportunities to enhance customer experience, drive business growth, and create competitive advantage.

Preferred Qualifications:

• Omni-channel agency planning/buying experience
• Previous client-side omni-channel planning experience
• Retail/multi-outlet advertising experience
• Strong leadership abilities and proven track record of building cross-functional relationships internally and externally
• Highly organized with ability to combine strategic direction and tactical execution
• Strategic thinker with experience conceptualizing and building integrated omni-channel plans
• Strong presentation skills to gain alignment on recommendations
• Proficiency in Excel, Word, and PowerPoint
• Ability to manage and prioritize multiple tasks, strong communication skills
• Working knowledge of marketing, finance, advertising, merchandising, and operations

NOTE: If you are selected for a contract assignment supporting The Home Depot, you will be a W-2 employee of a third party, not The Home Depot. This third-party company will be your employer and will be responsible for your onboarding, compensation, and benefits.