E-Commerce & Social Marketing Manager for Evans Sneakers

Evans Sneakers is a fast-growing sneaker and apparel e-commerce business selling across our website, TikTok Shop, and multiple social platforms. We are seeking a hands-on Marketing Manager to own our digital presence, drive traffic and conversions, and scale our TikTok Shop and social commerce strategy.

This role is execution-focused. You will manage content, creators, product listings, SEO, and performance tracking across all channels.

CORE RESPONSIBILITIES Website (EvansSneakers.com)

• Own day-to-day marketing performance of the site
• Optimize product pages (titles, descriptions, imagery, SEO)
• Manage collections, promotions, and featured products
• Improve conversion rate (CRO), AOV, and retention
• Coordinate with ops on inventory-driven promotions
• Monitor site analytics (traffic, conversion, bounce rate)

TikTok Shop

• Own TikTok Shop marketing performance
• Optimize product listings (titles, thumbnails, pricing strategy)
• Coordinate with affiliate & creator teams
• Launch and manage promotions, coupons, and campaigns
• Track GMV, creator performance, and content trends
• Identify winning SKUs and scale them

Social Media (All Platforms)

• Oversee content strategy for:
• TikTok
• Instagram
• Other relevant platforms
• Coordinate posting calendars
• Ensure brand consistency across all channels
• Repurpose high-performing TikTok content across socials
• Work with creators, influencers, and internal team members

SEO & Organic Growth

• Optimize on-site SEO (product pages, collections, metadata)
• Keyword research for sneaker & apparel search intent
• Improve organic rankings and long-tail traffic
• Coordinate blog or content strategy if applicable
• Monitor Google Search Console & SEO tools

Analytics & Reporting

• Track and report on:
• Traffic
• Conversion rates
• GMV
• ROAS (if applicable)
• TikTok Shop metrics
• Weekly and monthly performance reports
• Identify what’s working and what’s not
• Make data-driven recommendation

TOOLS YOU’LL USE

• Shopify
• TikTok Shop Seller Center
• Google Analytics / GA4
• Google Search Console
• Canva / Adobe tools
• Social scheduling tools (if used)
• Google Sheets / dashboards

IDEAL CANDIDATE PROFILE

• 2–5 years experience in e-commerce or social commerce
• Strong understanding of TikTok Shop & social selling
• Comfortable executing, testing, and iterating quickly
• Data-driven, organized, and proactive
• Retail, sneaker, or fashion experience preferred
• Not an agency strategist — a doer

WHY THIS ROLE IS PERFECT FOR EVANS SNEAKERS

• Centralizes all digital growth under one owner
• Ties marketing directly to sales and inventory
• Scales with TikTok Shop momentum
• Gives you visibility without micromanaging

FUTURE GROWTH PATH (IMPORTANT FOR RETENTION)

• Marketing Manager → Senior Marketing Manager
• Ownership of paid ads
• Ownership of creator budgets
• Potential comp increase tied to GMV milestones

Job Type: Full-time

Pay: $72,000.00 - $78,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person