Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences and drive business growth. Your expertise will help shape our brand identity, foster meaningful relationships with our community, and optimize our digital marketing efforts to achieve measurable results. This is an exciting opportunity for a passionate marketer who thrives in a fast-paced environment and is eager to make a lasting impact.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content planning.
• Implement SEO best practices and keyword research techniques to enhance content visibility in search engine results.
• Design visually appealing graphics using AI tools and traditional tools like Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite for campaigns and promotional materials.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and ROI while continuously optimizing ad performance through data analysis via Google Analytics.
• Collaborate with cross-functional teams including public relations, e-commerce, web analytics, and branding to ensure consistent messaging across all channels.
• Foster strong relationships with influencers, partners, and media outlets to amplify campaign reach through public relations efforts.
• Track campaign performance using web analytics tools; prepare reports highlighting key insights and areas for improvement.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite; experience with Reddit Advertising is essential.
• Skilled in graphic design software including Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is preferred.
• Knowledge of SEO strategies, keyword research techniques, and web analytics platforms like Google Analytics.
• Strong understanding of social listening tools and techniques to analyze audience sentiment and industry trends.
• Ability to create engaging multimedia content including photography and video editing for diverse platforms.
• Excellent proofreading skills with an eye for detail; ability to craft clear, compelling messages aligned with branding guidelines.
• Experience managing relationships with external partners or influencers; adept at relationship management within a team environment.
• Familiarity with e-commerce platforms and digital advertising strategies to support online sales initiatives. Join us as we harness the power of social media marketing to connect communities, elevate brands, and inspire action!

Pay: $60,000.00 - $80,000.00 per year

Work Location: Hybrid remote in Redwood City, CA