Social Media and Marketing Manager

<Overview>
Ignite your passion for digital storytelling and brand growth as a Social Media and Marketing Manager! In this dynamic role, you will craft compelling content, develop innovative marketing strategies, and harness the power of social media platforms to elevate brand visibility. Your creativity and analytical skills will drive engagement, foster community relationships, and support overall business objectives. Join us to lead impactful campaigns that resonate with audiences worldwide and make a tangible difference in our brand’s digital presence!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; analyze data with Google Analytics and web analytics tools to optimize campaigns.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Coordinate with public relations teams to enhance brand reputation through strategic outreach and relationship management.
• Schedule posts efficiently using social media management tools such as Hootsuite and Buffer; ensure consistent messaging aligned with branding guidelines.
• Proofread all content meticulously to maintain high-quality standards; oversee branding consistency across all marketing materials.
• Conduct keyword research for SEO purposes to improve organic search rankings; implement SEO best practices into content creation efforts.
• Collaborate with e-commerce teams to develop promotional campaigns that drive online sales; incorporate video editing skills for engaging multimedia content.
• Stay current on digital marketing trends, platform updates, and emerging technologies to innovate our social media marketing approach.

<Qualifications>

• Proven experience in social media management and digital marketing roles; familiarity with social media marketing strategies is essential.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
• Strong understanding of SEO principles, web analytics (Google Analytics), and keyword research techniques.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Skilled in content creation—writing, editing, proofreading—and capable of producing visually appealing multimedia content.
• Knowledge of social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Excellent relationship management skills to foster partnerships with influencers, media outlets, and community stakeholders.
• Ability to analyze data insights from Google Analytics or web analytics tools to inform strategic decisions.
• Familiarity with video editing software for creating engaging visual content is a plus. Join us as a Social Media and Marketing Manager if you’re energized by crafting innovative campaigns that captivate audiences worldwide! Bring your expertise in digital marketing tools, creative storytelling abilities, and strategic thinking to help elevate our brand’s presence across all digital channels!

Job Type: Full-time

Pay: $51,093.62 - $75,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Retirement plan

Work Location: Hybrid remote in New York, NY 10002