Social Media Manager

Social Media Manager  Pond Lehocky Giordano | Philadelphia, PA 

About Us  

Pond Lehocky Giordano is a leading law firm specializing in workers' compensation and personal injury cases. We're pushing the boundaries of what legal marketing can be, partnering with premier brands like the Philadelphia Eagles, Pittsburgh Steelers, and serving as an official sponsor of the 2026 FIFA World Cup. Our marketing team combines sophisticated data analytics with creative storytelling to connect with clients when they need us most. 

The Opportunity  

We're seeking an exceptional Social Media Manager to lead our social media strategy and execution across all platforms. This is a rare opportunity to blend data-driven marketing with high-profile content creation, working alongside professional athletes, celebrities, politicians, and influencers while representing one of Pennsylvania's most innovative law firms. 

You'll be at the intersection of sports, culture, and purpose-driven legal advocacy, creating content that matters, building relationships that amplify our reach, and using analytics to continuously optimize performance. 

What You'll Do  

Strategic Leadership  

• Develop and execute comprehensive social media strategies informed by data analysis, audience insights, and business objectives
• Mine platform analytics, web analytics, and campaign data to identify trends, derive actionable insights, and drive continuous improvement
• Collaborate with marketing leadership to align social media initiatives with firm-wide marketing goals

Influencer & Partnership Management  

• Build and manage relationships with influencers, athletes, celebrities, and public figures across our sponsorship portfolio including the Eagles, Steelers, and FIFA World Cup partnerships
• Identify and vet potential influencer collaborators who align with our brand values and can authentically connect with our target audiences
• Negotiate partnership terms and manage ongoing influencer campaigns from concept through execution and reporting

Content Creation & Management  

• Create compelling, on-brand content including photography, graphics, and copy across Instagram, Facebook, LinkedIn, TikTok, Twitter/X, and emerging platforms
• Collaborate closely with our in-house videographer and editor on major video productions and campaigns
• Independently shoot, edit, and produce social-first video content when needed, with the ability to elevate quick-turn content to professional standards
• Manage the content calendar, ensuring consistent posting cadence and timely response to cultural moments and trending topics
• Coordinate with internal teams and external partners to capture content at events, sponsorship activations, and firm activities
• Maintain brand consistency across all content while adapting creative approaches for different platforms and audiences

Analytics & Reporting  

• Track, analyze, and report on social media KPIs including engagement rates, reach, conversions, and sentiment
• Conduct competitive analysis and social listening to inform strategy adjustments
• Present insights and recommendations to marketing leadership and firm stakeholders
• Test and optimize content approaches based on performance data

What You Bring  

Required  

• 4-6 years of professional social media management experience, bonus is you have direct experience in professional services, sports marketing, or brand partnerships
• Proven track record of driving measurable results through data-informed social media strategies
• Demonstrated experience sourcing, analyzing, and deriving actionable insights from social media analytics tools (native platform analytics, Sprout Social, Hootsuite, or similar)
• Strong portfolio showcasing content creation across multiple platforms and formats
• Experience managing influencer relationships and executing influencer marketing campaigns
• Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Video shooting and editing skills with an eye for compelling storytelling
• Excellent written and verbal communication skills with the ability to adapt voice and tone for different audiences
• Understanding of platform algorithms, best practices, and emerging trends
• Ability to work collaboratively with cross-functional teams while managing multiple projects independently

Preferred  

• Experience in legal, healthcare, or other highly regulated industries
• Background in sports marketing or entertainment partnerships
• Familiarity with paid social advertising and campaign management
• Experience with marketing automation platforms and CDP systems
• Bachelor's degree in Marketing, Communications, Journalism, or related field

Why Join Us  

• High-Profile Work : Create content featuring professional athletes, politicians, and cultural influencers while representing major sponsorships
• Data-Driven Culture : Work within a sophisticated marketing organization that values analytics and continuous optimization
• Creative Freedom : Bring bold ideas to life with the support and resources to execute at a high level
• Impact : Help people in their most vulnerable moments by connecting them with legal advocacy they need
• Growth : Join a marketing team that's building cutting-edge capabilities with Adobe Experience Cloud and expanding across Pennsylvania

Compensation & Benefits  

Competitive salary commensurate with experience, comprehensive benefits package including health insurance, 401(k), professional development opportunities, and the chance to attend marquee sporting events and activations.