SOCIAL MEDIA COORDINATOR

SOCIAL MEDIA COORDINATOR

Part Time — Hourly

Non-Benefited Position

The Social Media Coordinator captures content and writes copy in order to create posts in alignment with the brand guidelines and strategy. This role is responsible for driving engagement and brand growth through creative digital marketing campaigns. The Digital Marketing Specialist collaborates with other members of the Marketing Team to match our online presence with the overall aesthetic vision for the brand. This role requires availability on some nights and weekends in order to capture content at events. The Social Media Coordinator reports to the Brand & Growth Manager.

DIGITAL MARKETING

• Create effective evergreen and spontaneous content for Facebook, Instagram, and LinkedIn while following established standards
• Create and adjust digital ad campaigns
• Manage social profiles through our social media management software, Later
• Create and adjust emails in Mailchimp
• Monitor marketing trends, particularly in the food and beverage space
• Collaborate with the Design Specialist on the creation of design assets for digital marketing
• Collaborate with the NBDI-focused Event Specialist to create unique content on LinkedIn
• Collaborate directly with brands and influencers to build our sense of community, offer giveaways, and increase brand awareness
• Collaborate with HR and other managers to promote job postings as needed
• Collaborate with all teams to capture effective behind-the-scenes content

PHOTOGRAPHY, VIDEO & CONTENT CREATION

• Identify events with the potential to generate interesting content
• Capture dynamic content internally and on-site at events

COPYWRITING

• Write engaging, grammatically correct copy for all forms of digital marketing

COLLABORATION & COMMUNICATION

• Actively participate in meetings with the Marketing Team and other teams
• Keep relevant channels (Dropbox, Google Drive, Flickr, Later, and more) organized following agreed-upon conventions

ANALYSIS & REPORTING

• Monitor basic social media metrics and report notable trends

COMMUNICATION

• Proactively communicate work and personal schedule through Slack
• Attend and actively participate in all required company meetings
• Respond to internal and external communications within 12 hours
• Present a professional positive attitude among coworkers, vendors, and clients
• Facilitate information flows throughout workplace
• Maintain availability for communication by phone, Slack, and email

HUMAN RESOURCES

• Maintain employee privacy at all times
• Keep all Chowgirls information confidential, including internal documents, policies, procedures, recipes, and customer/venue/vendor information
• Always promote Chowgirls in a positive light at the office and in the community
• Present a positive and professional attitude and appearance at all times when representing Chowgirls on social media and at all events

CULTURE

• Cultivate general knowledge of Chowgirl's’ handbook, history, values, and vision
• Guide peers and Chowgirls forward by sharing identified strengths or skill areas of specialization
• Commit to professional development, building a broad portfolio of skills and increasing mastery of current skills
• Uphold Chowgirls’ commitment to Diversity, Equity, Inclusion, and Accessibility
• Model highest standards of leadership and customer service