Marketing Assistant

Required Qualifications:

• BA/BS degree or a combination of education and work experience to equal four years.
• Excellent communication skills.

Preferred Qualifications:

• Experience in digital marketing and event planning.
• Demonstrated attention to detail and high-level organization skills.
• Experience using MS Office, Google applications, WordPress, InDesign, and database applications.
• Occasionally lift boxes and materials weighing up to 25 pounds.
• Ability to travel several times per year.

The University of Minnesota Press is seeking an organized, enthusiastic, and detail-oriented person to join our marketing and sales team. The ideal candidate will have an interest in publishing books and contributing to culture, and will also have a demonstrated track record of: handling multiple projects both independently and collaboratively; successfully meeting deadlines; excellent communication skills; and excellent follow-through. They will work well independently while also actively contributing to a team’s success. The person in this position:

• Supports digital promotion efforts, in collaboration with Digital Marketing Manager, including email marketing, social media and influencer campaigns and research, and website promotions.
• Maintains and improves title metadata with the goal of promoting discoverability, engagement with audiences, and book sales.
• Coordinates all aspects of scholarly conference, trade and consumer show exhibit participation to effectively represent the Press’s books, authors, and brand.
• Supports course adoption through desk and exam copy request processing.
• Provides excellent service to direct customers of the Press.

Job Duties:

Digital Marketing (45%):

• Craft and execute targeted email and e-newsletter campaigns and website promotions.
• Maintain subscriber and customer contacts.
• Track and report on campaign performance.
• Conduct targeted research and create content to support social media promotion.
• Maintain accuracy of metadata in title management and project management systems.
• Identify improvements to title metadata and website using analytics, SEO principles, and metadata best practices, with the goal of improving discoverability.

Exhibit Marketing (45%)

• Develop and execute plans for scholarly conferences and consumer/trade show participation.
• Coordinate all exhibit related activities and logistics.
• Plan and implement conference-based promotion, including: outreach to authors, website sales, and coordination with social media.
• Design and produce marketing collateral and assets.
• Reconcile sales and issue reports promptly after an event.
• Monitor and maintain exhibits program budget items.

Customer Service and Administrative Support (10%):

• Fulfill desk and exam copy requests to support course adoption.
• Provide direct service to customers who contact the Press.
• Represent the Press at conferences and other events, with travel required.
• Other duties as assigned.

Through a century of change, the University of Minnesota Press has maintained an unwavering searchlight for groundbreaking voices and ideas, a commitment to emerging areas of global scholarship, and a close connection to its communities and region. Since its founding in 1925, the Press has continually advanced in renown and influence, developing adventurous and cutting-edge editorial initiatives that have broken boundaries and defined new avenues for interdisciplinary scholarship. Today its thriving and internationally respected book program is joined by a strong and diverse journals program; the Minnesota Multiphasic Personality Inventory (MMPI), the most widely used personality assessment instrument; and the innovative Manifold digital publishing platform. Publications about the people, cultures, and natural history of Minnesota remain central to the Press’s mission and identity, and we work with authors throughout the world to extend the impact of their writing and research through innovative methods and formats, high standards for accessibility, striking visual design, and a collaborative spirit.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America’s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).