Social Media and Marketing Manager

<Overview>
Energize your career as a Social Media and Marketing Manager, where you’ll lead dynamic digital marketing initiatives that elevate brand presence and foster meaningful engagement across multiple platforms. This role offers an exciting opportunity to craft compelling content, analyze campaign performance, and build strategic relationships that drive business growth. Join us in shaping innovative marketing strategies that resonate with diverse audiences and amplify our brand voice on a global scale.

<Responsibilities>

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across channels such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts utilizing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media operations using platforms like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize content timing for maximum reach.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform marketing campaigns.
• Implement targeted Facebook Advertising campaigns to boost visibility and generate leads while managing ad budgets effectively.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign success and identify opportunities for improvement.
• Cultivate strong relationships with influencers, media outlets, and partners through relationship management practices to enhance brand reputation and public relations efforts.
• Oversee branding initiatives ensuring visual consistency across all digital assets while maintaining a fresh and innovative online presence.
• Coordinate with cross-functional teams on e-commerce promotions, product launches, and digital marketing campaigns to maximize outreach.
• Proofread all content meticulously to ensure accuracy, clarity, and alignment with brand voice before publication.

<Skills>

• Proficiency in social media management tools such as Hootsuite and Buffer for scheduling and analytics.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating compelling visual content.
• Expertise in social listening techniques to monitor brand sentiment and industry trends effectively.
• Knowledge of SEO best practices combined with keyword research skills to enhance content discoverability.
• Experience in digital marketing strategies including social media marketing, branding, public relations, and e-commerce promotions.
• Ability to analyze data using Google Analytics and web analytics tools to evaluate campaign performance.
• Skilled in video editing and photography to produce engaging multimedia content for various platforms.
• Excellent relationship management abilities to foster collaborations with influencers, media outlets, and partners.
• Strong proofreading skills ensuring all content is polished, professional, and aligned with branding standards. Join us as a Social Media and Marketing Manager if you’re passionate about creating vibrant digital experiences that captivate audiences worldwide!

Job Type: Full-time

Pay: $47,111.21 - $56,736.08 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person