Demand Generation Marketing Manager

The Position: CallRail is hiring a Demand Generation Marketing Manager for our SMB verticals. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high-volume, high-velocity sales processes. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.

What You'll Do:

• Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
• Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
• Build and manage a calendar for demand generation programs

Ensure marketing tactics are used in an integrated manner * - channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat

• Consistently identify and test new channels specific to your target audience
• Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
• Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
• Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
• Align with overall company branding and awareness strategies

What You'll Need:

• Bachelor's Degree required
• Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
• Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
• Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
• Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
• Excellent writing skills; ability to write and edit marketing copy
• Strategy, project management, budget management, and financial skills
• Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
• Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

• Healthcare (options covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

This position is based out of our Atlanta office and will require that you come into the office on Tuesdays and Thursdays.

Learn more: https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).