Sr. Mgr, Global Public Relations & Communications

Royal Caribbean Group

Miami, FL, US

About the job

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

This position will work on-site in Miami Florida

Position Summary:

This is an important strategic role in the development and implementation of public relations programs designed to create and maintain favorable public image for the organization Works closely with the Sr Director Global Public Relations and Communications to develop the brand’s strategic PR direction and directs the Global public relations brand initiatives to increase brand awareness and affinity for Celebrity Cruises

This team member should be a skilled seasoned communications and public relations professional capable of providing expert advice to senior executives directing major projects and project teams and producing content of the highest caliber Sound professional instincts the ability to manage important internal and external relationships and deep professional knowledge are required since the team member will be the face and voice of the brand on important projects

The position will deliver media engagement across several professional areas including media relations storytelling press familiarization tours PR agency relations and event support and staffing

Essential Duties and Responsibilities: Develops manages* and executes PR strategies to create impactful global content coverage and media engagement for Celebrity Cruises within set budgets

Establishes goals and priorities for multiple areas including oversight on brand communications media relations crisis communications support* and brand reputation

Manages Lead* Global Public Relations and Communications to deliver annual PR and Communication plans and achieve established KPIs while upholding the Celebrity Way culture and values

  • Responsible for external relationships including but not limited to PR agency and reporting vendor

Collaborates with go-to-market and broader marketing team hotel operations new build* trade and corporate communications teams on strategy and integrated campaigns

  • Owns strategy and maintenance of press center to evolve content and assets

Plans and executes strategic and innovative approaches to generating coverage in the media draft press releases* talking points and statements

  • Supports Lead in handling incoming media inquiries in timely manner
  • Supports Lead in planning and executing individual press trip requests and liaises with appropriate personnel on requests
  • Owns data and analytics to optimize PR and Communications efforts towards key performance metrics

Supports the preparation of monthly quarterly* annual and adhoc campaign reports

Partners with the international markets on the development and execution of their localized strategies* anchored in the global PR strategy

  • Builds and maintains key professional relationships with significant media outlets

Stays abreast of latest industry developments trends* and shifts in the travel industry

  • Manages and tracks billing and program results

Partners with leadership on budget/expense control and reporting* department and/or brand related

  • Nurtures and develops talent towards high-performance
  • Occasional travel required
  • Performs other duties as required

Qualifications: Bachelor's degree in related field or equivalent* directly related experience required

+7 years of PR agency public relations journalism* or corporate communications experience

Proven experience in a PR strategic leadership role* managing numerous internal and external stakeholders

Experience in travel industry and working for a global company ideal* but not essential

Knowledge and Skills: Strong ability to interact with senior leaders and build effective relationships within the company public* guests and media

Strong planning capabilities to identify and prioritize communication strategies handle multiple tasks simultaneously while remaining detail oriented to work in fast-paced* high-volume environment

Able to maintain confidentiality and exercise high degree of tact and diplomacy at all levels of the company* as well as with external contacts

  • Experience managing PR agencies and external communication vendors
  • Experience with crisis management and communications preferred

Understanding of social media influencers* emerging media trends and content trends

Highly organized* self-motivated and capable of working with minimal direction

  • Ability to evaluate and provide constructive feedback in a timely manner
  • Fiscal aptitude managing public relations budgets and reporting
  • Flexibility to work outside normal hours and travel as appropriate (domestic & international)

Finger on the pulse - always up to date with trends* both inside and outside our industry

  • Strong writing skills and message creation experience

Computer proficiency: Word Excel Powerpoint* and email

Outstanding English language proficiency* proficiency in Spanish a plus

FINANCIAL/QUANTITIVE RESPONSIBILITIES

  • Partner with Sr Director to set annual KPIs
  • Responsible for developing and executing campaigns which meet annual KPIs
  • Responsible for monthly budget management within set annual budget

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations While performing job functions the employee is regularly required to sit and stand write review and type reports compile data operate a pc communicate listen and assess information The employee may move about the office complex may travel to other office locations and may lift push pull or move 10-25 pounds The employee is occasionally required to walk to the dock ascend and descend the vessel

  • It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

#LI-CA116

Nearest Major Market: Miami