Senior Director/Director, Social Media

Overview: Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Cvent is seeking a visionary yet hands-on Senior Director/Director of Social Media to build, scale, and reinvent how our brand shows up across the social landscape. In this role, you will be the architect and primary driver of Cvent’s organic social strategy—creating breakthrough content, elevating our executive and employee voices, and shaping how millions understand and engage with our brand.

This is a rare opportunity to redefine the social voice for a global B2B technology leader in a category undergoing rapid change. You will lead Cvent’s strategy across our brand-owned channels (LinkedIn, Instagram, Threads, TikTok, Facebook, X, and whatever comes next). You will also streamline and consolidate our broader social footprint across acquired brands and old and/or emerging platforms. Most importantly, you will push the boundaries of what B2B social can be, driving culture and customer-focused storytelling, bold experimentation, and an AI-first approach to creative at scale.

You’ll manage a core social media team based in our India HQ, collaborate across a world-class global marketing organization, and—in the near term—serve as the primary U.S.-based executor and owner of Cvent’s social presence. This role combines strategic leadership and communication, creative vision, operational excellence, and proactive, hands-on production.

If you're inspired by what the world’s most admired global brands are doing on social and have a passion for driving impact through organic and earned influencer (internal/external) content, this role is for you.

In This Role, You Will:: Build & Own the Global Social Strategy

• Develop and lead Cvent’s global organic social media strategy spanning brand-owned channels, executive thought leadership, and employee advocacy. You may also act as a key consultant to support/grow our paid external influencer strategy.
• Define channel purpose, target audiences, editorial approach, and KPIs for each platform. Confidently communicate this to C-Level executives and the broader marketing organization.
• Determine as/when certain channels no longer server our purpose and/or compile clear business cases for resource expansion (and attributed expected outcomes) to maximize channel impact long-term.
• Bring organic social into the center of the marketing mix—integrating tightly with Brand, PR, Content, Product Marketing, Communications, and Events.

Manage & Scale Brand-Owned Channels

• Oversee daily operations, campaign execution, and content distribution across LinkedIn, Instagram, Threads, TikTok, Facebook, X, and new/emerging platforms.
• Govern the ecosystem of accounts across acquired brands—partnering with stakeholders to consolidate, evolve, or sunset channels strategically.
• Set high standards for community-driven engagement, responsiveness, and social listening.

Lead Creative Excellence & Content Innovation

• Work collaboratively with creative leaders to expand social-first creative resources and integrate those subject matter experts into the social media content creation and strategic planning process.
• Establish and uphold Cvent’s social visual identity, tone of voice, and storytelling principles across regions and channels.
• Develop culturally relevant, thumb-stopping content that brings the Cvent story to life across formats.
• Drive a bold, outside-the-box, AI-first creative approach—accelerating video/short-form content, motion, and narrative output through emerging tools and automation.

Elevate Executive Thought Leadership & Employee Advocacy

• Build and operationalize a scalable executive social strategy to increase visibility, brand reach, thought leadership, and industry influence across regions.
• Enhance and manage an exciting, engaging employee advocacy program that equips internal ambassadors to amplify brand narratives, and their own expertise across their networks.
• Confidently navigate (and capitalize on) the unique differences between a brand-owned employee advocacy program and employee-driven thought leadership/brand awareness program.
• Identify organic influencer and creator partnership opportunities to expand reach beyond owned channels.

Drive Measurement, Learning & Business Impact

• Set KPIs and build a measurement framework that proves the value of social in driving brand perception, demand creation, and community growth.
• Monitor platform trends, cultural moments, and competitive intelligence to keep Cvent ahead of the curve.
• Translate social insights into strategic recommendations that influence broader content and brand strategies.

Lead a High-Performing, Global Team

• Manage and mentor a team of social professionals (India-based team, with potential for future expansion).
• Provide creative guidance, clear priorities, and development opportunities for a distributed team.
• In the near term, serve as the primary U.S.-based producer and executor, modeling excellence in hands-on creation.

Here's What You Need:: Experience & Expertise

• 12–15+ years of experience in social media, digital marketing, or brand communications for modern, global brands (B2B experience strongly preferred).
• Proven ability to distill complex marketing plans, individual/team requests, vertical-oriented messaging, and corporate-level themes into a compelling social strategy and engaging content.
• A track record of transforming social channels into brand, engagement, and thought leadership engines.
• Deep fluency in platform best practices across LinkedIn, TikTok, Instagram, YouTube, X, Facebook, and emerging channels.
• Demonstrated experience using AI tools to scale content creation, editing, analysis, brand consistency and workflow efficiency.
• History of building and managing global teams while remaining a hands-on content creator and operator.

Creative & Strategic Skills

• Strong storytelling instincts and a creative point of view that cuts through noise.
• Proven ability to blend analytical rigor with imaginative ideas.
• Comfort experimenting with new formats, cultural trends, and earned/owned influencer strategies.
• Experience developing and managing successful executive visibility strategies or employee advocacy programs.

Leadership Qualities

• Inspirational leader capable of elevating teams, cross-functional partners, and agency collaborators.
• Operational discipline to scale processes, governance, and systems as the program grows.
• Comfortable debating social ideas and empowering stakeholders with compelling alternate options when brand-owned social channels may not be the right fit.
• Executive presence and communication skills to influence at the highest levels of the organization.

Physical Demands

We are not able to offer sponsorship for this position

LinkedIn Remote Type: #LI-Hybrid Indeed Remote Type: WFH Flexible