Marketing Director - NE Regional Office

GreatLIFE Golf is one of the largest Golf Course Ownership / Management Companies in the country with over 50 golf courses in multiple states. If you’re looking for a fun and casual career in sports and entertainment, this may be the position for you! Feel free to check out our website for more information about who we are as a company and what services we offer to evaluate if your values match ours!

The North East Corporate Office is seeking a full-time, salaried Marketing Director to join our team. This position will come with a full benefits package to include Medical, Dental and Vision coverage as well as Paid Time Off and Holiday Pay. Please see a general job description below and should you feel your knowledge, education and experience could be a match, apply today!

Pay Range: $72K to $78K Annually based on education and experience

We are seeking a dynamic and hands-on Marketing Director to lead our marketing efforts in a working director capacity. This role requires a strategic thinker who is also willing to roll up their sleeves and execute campaigns, content creation, and promotional activities. Reporting directly to the CGO, the Marketing Director will drive brand awareness, customer acquisition, and revenue growth for our golf courses, memberships, events, and ancillary services. This is not a purely supervisory position; the ideal candidate will actively participate in day-to-day marketing tasks while building and managing a small team.

Duties & Responsibilities:

• Develop and implement comprehensive marketing strategies to promote golf courses, tournaments, memberships, pro shops, and dining facilities, aligning with overall business goals.
• Lead hands-on execution of digital marketing campaigns, including SEO/SEM, email marketing, social media management, and content creation (e.g., blog posts, videos, and graphics tailored to the golf community).
• Analyze market trends in the golf industry, competitor activities, and customer data to identify opportunities for growth and innovation.
• Manage partnerships with golf influencers, sponsors, and local businesses to expand reach and co-promote events.
• Oversee the creation and distribution of promotional materials, such as newsletters, flyers, and website updates, ensuring brand consistency.
• Track and report on marketing ROI using tools like Google Analytics, CRM systems, and performance metrics; adjust strategies based on data insights.
• Collaborate with operations, sales, and event teams to integrate marketing into daily activities, such as on-site promotions and member engagement initiatives.
• Build and mentor a small marketing team, while directly contributing to tasks like copywriting, graphic design, and event coordination.
• Manage the marketing budget, vendor relationships, and agency partnerships to optimize efficiency and results.
• Stay current with golf industry trends, including sustainability initiatives, technology integrations (e.g., app-based bookings), and demographic shifts in golfers

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of experience in marketing, preferably in the hospitality, sports, or golf industry
• Strong understanding of digital marketing, social media platforms, and content creation tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in CRM systems, marketing tools and platforms (e.g. Canva, Hootsuite, Mailchimp, Google Analytics)
• Experience with graphic design and video editing software (e.g. Adobe Creative Suite)
• Knowledge of the golf industry is a plus, but not required

Physical Demands:

Frequently sits, stands and utilizes digits in an office environment. Occasionally lifts up to 25 pounds. Some travel is expected as needed to complete job responsibilities.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job. Duties, responsibilities and activities may change at any time with or without notice.

The successful candidate will be required to pass a background check as a condition of employment