Social Media Content Specialist

The Social Media Content & Influencer Specialist is a highly creative, Orlando-based content creator responsible for producing, editing, and publishing daily social content while also supporting Spirit Jersey’s influencer and creator programs. This role captures high-quality video and photography, stays ahead of trends, and manages creator onboarding, communication, and content deliverables. They partner with the Social Media Director to execute best-in-class content and creator strategies that elevate the brand and drive engagement.

Key Responsibilities

Content Creation & Daily Social Execution

• Films, photographs, and produces social-first content (TikTok, Reels, YouTube Shorts, Stories) with strong creative instincts.
• Edits videos with polished storytelling, pacing, and trending audio.
• Owns day-to-day posting, scheduling, and optimization across Instagram, TikTok, Threads, Facebook, and Pinterest.
• Shoots regularly around Orlando—Disney Parks, Universal, partner activations, store locations, lifestyle environments, etc.

Trend Scouting & Creative Development

• Tracks emerging audio, formats, memes, and cultural moments relevant to our audience.
• Pitches new content concepts, drafts shot lists, and supports campaign ideation.
• Maintains knowledge of fandom, theme-park culture, and IP-driven communities to inform storytelling.

Influencer & Creator Program Support

• Assists in identifying potential creators for campaigns, product drops, gifting, and partnerships.
• Manages onboarding for influencers, including outreach, briefing, product coordination, and asset delivery.
• Coordinates sample shipments, gifting kits, contracts (if applicable), and communication.
• Tracks influencer content deliverables, deadlines, usage rights, and performance metrics.
• Engages with creator content to amplify reach and community sentiment.
• Supports maintaining and updating our creator database and reporting frameworks.

Community Engagement

• Monitors social comments, DMs, tags, and UGC; engages with fans in a fun, on-brand voice.
• Escalates noteworthy customer insights, FAQs, or sentiment shifts to the Marketing and CX teams.
• Captures live, real-time content during launches, store events, and park moments.

Qualifications

• 3+ years experience in social media, content creation, influencer management, or related field.
• Strong skills in mobile video editing tools (CapCut, VN, Adobe Express, etc.) and photo capture.
• Must have a portfolio demonstrating short-form content skills and creative trend fluency.
• Experience working with creators or talent—communication, coordination, and tracking.
• Comfortable shooting content in public spaces and directing talent when needed.
• Highly organized, deadline-driven, and energized by a fast-paced content calendar.
• Must be willing and able to travel.

Salary Range
$USD annually, commensurate with experience and qualifications.

Location Requirements
Must be based in Orlando, FL, with the ability to regularly shoot on-site.

Job Type: Full-time

Base Pay: From $65,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• When are you available to start work?

(Please provide a specific date or range.)

• What is your compensation target?

(Please include hourly rate or annual salary expectations.)

• What will your commute time be to our facility?

(Please estimate in minutes or miles and specify your mode of transportation.)

• Do you have recent experience in social media, content creation, influencer management, or related field?

(If yes, please briefly describe your experience.)

• Do you have recent experience working with creators or talent?

(If yes, please briefly describe your experience.)

Work Location: In person