Influencer Marketing Coordinator

Company Description

Cocomint Inc. is the parent company of cocomintbeauty , the #1 TikTok Shop for Asian Beauty in the United States. Cocomint Inc. is the retail arm of an Asian goods wholesale company and was founded in 2023.

We are passionate about skincare innovation, and recognize how beauty products can play an important role in an individual's life. Having sold over 1 million Asian beauty products on TikTok Shop and initiated several viral trends in the TikTok beauty space, we are looking to constantly push the envelope of what is possible in the intersection of Asian Beauty technology and Western sensibilities.

Cocomint is also a TikTok Shop Partner (TSP) that specializes in helping Korean Beauty and lifestyle brands scale on the platform.

Role Description

The Influencer Marketing Coordinator supports the execution and day-to-day management of influencer and creator partnerships across platforms such as TikTok and Meta. This role is ideal for someone who has several years of influencer marketing experience under their belt (especially with KOLs) and excited to scale brands in the Asian beauty space.

You will assist with creator outreach, campaign coordination, content tracking, and performance reporting while collaborating closely with Senior Leadership. Prior experience with TikTok Shop and in the beauty space is a plus.

Key Responsibilities

• Assist with sourcing, vetting, and onboarding influencers and UGC creators
• Manage creator communication via email, DMs, and messaging platforms
• Prepare content briefs, and track deliverables, posting schedules, and usage rights
• Coordinate product seeding and gifting shipments
• Help organize influencer activations
• Support influencer campaigns from brief to posting
• Help organize campaign calendars, creator lists, and timelines
• Collect and organize content assets for internal use and reposting
• Ensure creators follow brand guidelines and content requirements
• Track posts, links, codes, and campaign performance metrics
• Maintain spreadsheets for influencer performance, costs, and ROI
• Assist with weekly and monthly reporting
• Assist with affiliate onboarding and link/code setup
• Monitor affiliate activity and basic performance trends
• Support TikTok Shop creator collaborations
• Maintain organized records of contracts, rates, and deliverables
• Assist with campaign recap decks and internal documentation
• Support other marketing initiatives as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2-4 years of experience in influencer and creator marketing
• Strong familiarity with TikTok, Instagram, and creator culture
• Highly organized with strong attention to detail
• Comfortable working in spreadsheets (Google Sheets / Excel)
• Strong written communication skills
• Interest in beauty, skincare, and e-commerce brands
• Self-starter and willingness to learn

Benefits

• Health Insurance
• 401K + Matching
• PTO

Schedule

• Full-time (minimum 40 hours)
• Monday to Friday, hybrid (Wednesday remote)

Compensation

• Salary: $50,000 - $70,000 DOE