Brand Director

Job Title: Brand DirectorLocation: Middletown, NY

Company: REV Facial Bar

Location Type: On-siteEmployment Type: Full-Time

Experience: 5+ Years

Compensation: $150,000 - $200,000 (offers bonus)

Schedule: 9AM-5PM Monday - Friday

One Saturday per quarter for events

About us:

REV Facial Bar is a medspa with a people-centric mentality. Our mission is to help people feel confident in their skin! As a premier destination for aesthetic treatments we are dedicated to providing our clients with the highest quality care and an exceptionally consistent experience in a luxurious and relaxing environment. Our team of registered nurses take a global approach to skin wellness to help our clients look and feel their best!

After launching in New York in 2020, REV Facial Bar has quickly gained local attention and immense brand loyalty. As we continue to grow, we aim to maintain the special glow that sets us apart from traditional medspas.

The Role

As Brand Director, you will be the architect of our public image and the engine behind our growth.

You will own the brand's voice, visual identity, and strategic market positioning. This isn't just about "making things look pretty"—it’s about driving lead generation, converting customers, retention, sustaining profitable growth, and scaling our reputation as the best in the business.

In this role, you’ll serve as both advisor and operator. Identifying growth constraints, crafting winning marketing strategies, and translating them into clear, executable plans. You’ll go deep inside our business to diagnose marketing problems, shape solutions, and ensure we have the systems and skills to scale.

If you’re motivated by impact, mastery, and meaningful work, scaling a startup like REV is where you’ll do the best work of your career.

What You’ll Do

• Develop and Lead: Demonstrate deep expertise across key marketing disciplines, including paid acquisition, funnels, creative strategy, messaging, and conversion optimization.
• Omnichannel Brand Strategy: Execute a cohesive brand vision across social, web, email, and in-clinic experiences.
• High-Impact Campaigns: Develop and implement a robust Google Ads and Meta strategy to ensure we are capturing high-intent leads.
• Reputation Management: Curate a "5-star" brand presence through PR, influencer partnerships, and community engagement.
• Creative Direction: Conceptualize and lead the production of high-quality content.
• Client Journey Optimization: Audit every touchpoint—from the first ad click to the post-treatment follow-up.
• Performance: Drive measurable growth through consistent strategy and measurable and KPIs.

What You’ll Bring

• 5+ years in branding and marketing with a proven track record of driving growth
• Deep expertise across several of the following areas:
• Managing paid campaigns on Google, Instagram, Facebook, YouTube, TikTok, and other platforms
• Tracking and optimizing key performance metrics such as CAC, CPM, and LTV
• Customer acquisition, landing page optimization, lead magnets, and funnel design across multiple business models
• Leadership experience in building, managing, or developing high-performing marketing teams
• Exceptionally consistent, know how to work hard while keeping the atmosphere fun and motivating, collaborate well with others, proactive and take initiative, outstanding analytical, critical thinking, and problem-solving skills.
• Passionate about beauty, wellness, and skincare.

Compensation

$150,000 - $200,000 (offers bonus)

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is not inclusive of benefits.

What We’ll Bring

Perks of being part of our team:

• Reliable schedule
• Monthly facial
• Employee discounts on services and retail
• Quarterly staff days including holiday party, photo shoot, family pool day, & staff injectable parties!
• Competitive pay with robust and generous bonus programs
• 80 hours PTO including paid extended winter break
• Paid holidays
• Short & long-term disability
• 401k with match
• Medical, Vision, & Dental Benefits
• Quarterly allowance towards your own services!

How to Apply

Send us your portfolio or a summary of a brand you’ve built or scaled. Show us your personality! Send to .

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance

Work Location: In person