Brand & Partnerships Director

ROLE OVERVIEW

The Brand & Partnerships Director will lead brand governance, social media strategy, and partnership execution with a focus on driving revenue growth. This role ensures our brand is consistently represented across all platforms, while creating social strategies and influencer collaborations that expand our digital footprint, increase engagement, and convert audiences into paying customers. The ideal candidate is a strategic thinker and creative executor who can tie every marketing initiative to measurable business outcomes, from leads and conversions to customer lifetime value.

WHAT SUCCESS LOOKS LIKE

• A brand and revenue champion, able to balance creativity with measurable business results.
• A strategic thinker who sees the connection between engagement, conversions, and long-term growth.
• A collaborative leader who partners effectively across teams and external vendors.
• A self-starter who drives projects end-to-end, ensuring both brand integrity and revenue impact.

KEY RESPONSIBILITIES

• Own the company brand across all touchpoints — product development, social, affiliate content, and events.
• Develop and enforce brand guidelines and toolkits to maintain consistent tone, look, and feel.
• Collaborate with creative, product, marketing and sales teams to ensure all assets support both brand integrity and revenue goals.
• Develop and execute a results-driven organic social media strategy designed to grow reach, engagement, and conversions.
• Create content that drives measurable revenue, including lead generation, sales, and upsell opportunities.
• Monitor metrics and analytics to track performance, optimize campaigns, and tie engagement to financial outcomes.
• Manage paid collaborations with influencers or partners to drive ROI-positive campaigns.
• Manage relationships with influencers, and external collaborators.
• Design campaigns that directly contribute to sales and revenue growth.
• Track and optimize performance of all partner programs to maximize return on investment.
• Plan and execute brand-aligned events that generate awareness, engagement, and revenue opportunities.
• Coordinate all logistics, marketing materials, and promotion to ensure events are ROI-driven.
• Work closely with marketing, sales, product, and creative teams to align initiatives with business objectives.
• Serve as the go-to resource for brand strategy, ensuring all campaigns contribute to revenue targets.

CORE CAPABILITIES

• Extremely effective in cross-functional communication across the business and collaboration with other teams
• Manage and keep track of budgets and allocation
• Can effectively lead and develop a team of creatives
• Understanding of how to maximize revenue potential and can execute on the strategy
• Ability to make decisions backed by data to draft solid go-to marketing strategies that will drive sales, brand presences, and outreach for the organization
• Professional understanding of brand development and creative function
• In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and social media
• Strong experience creating marketing settlements and prorating advertising buys across events.

BACKGROUND & QUALIFICATIONS

• 5+ years of experience in brand management, marketing, or social media leadership, ideally in a revenue-driven environment.
• Proven success creating social media strategies that drive measurable revenue.
• Experience managing affiliates, influencers, and third-party vendors.
• Comfortable translating brand initiatives into financial outcomes and ROI.
• Strong project management, analytical, and communication skills.
• Event planning and execution experience a plus.

WORK ENVIRONMENT & PHYSICAL DEMANDS

• Ability to remain in a stationary position (e.g., sitting or standing) for extended periods.
• Ability to operate a computer and other office equipment (e.g., keyboard, mouse, telephone, copier).
• Ability to communicate effectively in person and via digital channels (e.g., email, video conferencing, phone).
• Ability to occasionally move about inside the office or work environment.