Social Media Manager

Job Summary
We are seeking a dynamic and innovative Social Media Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and leverage analytics to connect with our target audience effectively. Your energetic approach will drive brand awareness, foster community engagement, and support our overall marketing objectives. If you thrive in a fast-paced environment and are passionate about digital storytelling, this opportunity is perfect for you to make a meaningful impact.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals to maximize reach and engagement.
• Create, curate, and manage high-quality content including posts, videos, graphics, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using scheduling tools like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity; use findings to refine strategies.
• Execute targeted advertising campaigns on platforms like Facebook Advertising to increase visibility and conversions.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and optimize future efforts.
• Maintain strong relationship management with influencers, partners, and community members to foster brand loyalty and advocacy.

Requirements

• Proven experience in social media marketing or digital marketing roles with a focus on content creation and campaign management.
• Proficiency in graphic design software such as Canva, Adobe Photoshop, Adobe Illustrator, or other graphic design tools.
• Strong understanding of SEO principles, keyword research, and how they integrate into social media strategies.
• Ability to create engaging multimedia content including photography and video editing; familiarity with video editing software is a plus.
• Excellent proofreading skills with an eye for branding consistency; ability to craft compelling copy that resonates with diverse audiences.
• Strong relationship management skills to collaborate effectively with internal teams and external partners.

Pay: $50,000.00 - $78,000.00 per year

Benefits:

• Employee assistance program
• Flexible schedule
• Professional development assistance

Work Location: Hybrid remote in Buffalo, NY 14207