Senior Marketing Manager - Ultra Luxury

A rapidly growing luxury real estate and hospitality group in Miami is seeking a Senior Marketing Manager to support the development, execution, and refinement of brand, content, and marketing initiatives across multiple high-end properties and lifestyle ventures.

This role sits at the heart of a fast-moving, founder-led environment and requires someone with exceptional aesthetic taste, strong creative instincts, and hands-on execution ability across digital, social, and experiential marketing.

You will work closely with the Director of Branding & Marketing to bring the brand vision to life across all touchpoints — ensuring consistency, sophistication, and a clear quiet-luxury identity.

Key Responsibilities

Brand Execution & Creative Support

• Support the development and rollout of brand identity systems across properties, digital channels, and marketing assets.
• Translate high-level brand direction into polished, on-brand creative outputs.
• Maintain and enforce brand guidelines, ensuring consistency across internal and external channels.

Content Creation & Storytelling

• Assist in planning, producing, and coordinating high-quality content — photo, video, social, digital — that reflects the brand’s luxury tone.
• Work with photographers, videographers, and agencies to create refined visual storytelling.
• Draft copy for campaigns, social media, newsletters, and brand narratives.

Social Media Management

• Manage day-to-day execution of social media calendars for corporate, hospitality, wellness, and lifestyle brands in the portfolio.
• Support growth strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
• Monitor analytics and provide insights to optimize performance and elevate brand engagement.

Campaign Execution & Coordination

• Assist in coordinating marketing campaigns, brand launches, property openings, and luxury activations.
• Collaborate with internal teams (development, operations, hospitality) to ensure flawless execution.
• Manage timelines, asset delivery, and campaign checklists to keep projects on track.

Agency & Vendor Coordination

• Work with creative, PR, and digital agencies — ensuring alignment, quality control, and timely delivery.
• Source and manage vendors for creative production, experiential activations, and branded materials.

PR, Partnerships, & Events Support

• Support PR initiatives, press coordination, and brand storytelling with external partners.
• Assist with influencer collaborations and luxury lifestyle partnerships.
• Contribute to the planning and execution of events, activations, and hospitality experiences.

What We’re Looking For

• 3–6 years experience in ULTRA luxury hospitality, lifestyle, real estate, or high-end consumer brands.
• Strong foundation in brand marketing , content creation, and social strategy.
• Exceptional eye for visual aesthetics , design, and luxury storytelling.
• Experience producing or coordinating photo/video shoots and managing external creatives.
• Ability to manage multiple projects while maintaining a refined, consistent brand look.
• Strong written communication skills and comfort crafting on-brand messaging.
• Highly organized, proactive, detail-oriented, and comfortable in a fast-paced founder-led environment.
• Experience with quiet-luxury brands (Aman, Rosewood, EDITION, Faena, Loro Piana, etc.) is a major plus.
• Agency experience or working cross-functionally with creative teams preferred.

Compensation & Details

• Full-time, on-site in Miami
• Competitive salary + bonus
• Health, dental, vision benefits
• Growth path into Brand Manager or Marketing Director for top performers

Who Thrives Here

This role is ideal for someone who is:

• Highly creative but also organized and execution-focused
• Passionate about luxury, design, and elevated hospitality
• Strong at taking direction but confident enough to contribute ideas
• Comfortable working closely with executive leadership
• Obsessed with high-quality brand storytelling and aesthetics