Social Media and Marketing Manager

<Overview>
Are you passionate about shaping compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media and Marketing Manager to lead our brand’s online presence with energy, creativity, and strategic insight. In this role, you will craft innovative content, manage multi-channel campaigns, and foster meaningful relationships with our community. Your enthusiasm will drive brand awareness, boost engagement, and elevate our digital marketing efforts to new heights. Join us and be at the forefront of vibrant social storytelling that inspires action!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and campaign coordination.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; leverage this data to refine strategies.
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach.
• Analyze web analytics and social media metrics through tools like Google Analytics to measure campaign performance and inform future initiatives.
• Oversee paid advertising campaigns on Facebook and other platforms, including ad creation, targeting, budgeting, and performance tracking.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media relations.
• Design visually appealing graphics using Adobe Photoshop or Adobe Illustrator; ensure all creative assets meet branding standards.
• Maintain relationships with influencers, partners, and community members to foster brand loyalty and expand reach.

<Skills>

• Proven expertise in social media marketing strategies across multiple platforms with a track record of successful campaigns.
• Strong graphic design skills utilizing Adobe Creative Suite applications such as Photoshop and Illustrator.
• Proficiency in video editing tools for creating engaging multimedia content.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Knowledge of SEO best practices including keyword research, content optimization, and web analytics.
• Familiarity with digital advertising platforms like Facebook Ads Manager for targeted campaigns.
• Ability to analyze data from Google Analytics and other tools to assess campaign effectiveness.
• Skilled in content creation—writing compelling posts, proofreading for clarity, accuracy, and tone consistency.
• Excellent relationship management skills for engaging with influencers, partners, and community stakeholders.
• Strong organizational skills with experience managing multiple projects simultaneously using scheduling tools like Hootsuite or Buffer. Join us as a Social Media and Marketing Manager where your creativity fuels impactful storytelling! Bring your energy-driven approach to build vibrant online communities while advancing your career in a fast-paced digital environment!

Pay: From $49,150.79 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: In person