Social Media Marketing Manager

Overview

UAG is looking for a strategic and hands-on Social Media Manager to lead our social presence across key platforms. This role blends social strategy, daily deployment, and active community engagement with light content creation. You’ll be responsible for shaping how our brand shows up socially, fostering authentic relationships with our audience, and turning social activity into measurable business impact. UAG is a fast growing Southern California brand which designs, manufactures, and sells rugged, light-weight, drop tested accessories for smartphones, tablets, laptops, smartwatches, and AirPods to support an active lifestyle. 

Social Strategy

• Develop and execute a cohesive social media strategy aligned with brand, marketing, and business objectives
• Define platform-specific approaches (Instagram, TikTok, Facebook, X, LinkedIn, etc.) based on audience behavior and performance data
• Plan monthly and quarterly content calendars that balance brand storytelling, engagement, and performance goals
• Stay current on social trends, platform updates, and best practices to continually evolve strategy

Social Deployment & Execution

• Own day-to-day publishing across all social platforms, ensuring consistent voice, timing, and quality
• Coordinate with internal teams and partners to source assets and align on campaign launches
• Manage scheduling, posting, and optimization using social management tools
• Ensure accuracy, brand consistency, and compliance across all social content

Community Engagement

• Actively manage and engage with the social community through comments, messages, and mentions
• Foster meaningful two-way conversations that build trust, loyalty, and advocacy
• Monitor sentiment and flag insights, opportunities, or issues to internal teams
• Support influencer, partner, and user-generated content engagement where applicable

Light Content Creation

• Create light social-first content including captions, short-form copy, basic graphics, and simple video (Reels, Stories, TikTok-style content)
• Edit and adapt existing assets for social formats and platform requirements
• Capture occasional in-the-moment content at events or activations when needed
• Collaborate with creative teams on larger campaigns and content needs

Reporting & Optimization

• Track performance metrics such as engagement, reach, growth, and traffic
• Provide regular reporting and insights with recommendations for improvement
• Test new content formats, posting times, and messaging to drive continuous improvement

Qualifications

• 3–5 years of experience managing social media for a brand, agency, or creator-led business
• Strong understanding of social platforms, algorithms, and best practices
• Proven experience with community management and audience engagement
• Comfortable creating light content using tools like Canva, native platform editors, or basic video apps
• Excellent writing and communication skills with a strong sense of brand voice
• Highly organized, detail-oriented, and able to manage multiple priorities
• Passion for social media, culture, and digital storytelling

Nice to Have

• Experience with paid social collaboration or influencer programs
• Familiarity with analytics tools and social management platforms
• Experience supporting product launches, events, or campaigns via social
• Ability to work cross functionally with e-commerce and email marketing teams

What Success Looks Like

• Consistent, on-brand social presence with growing engagement and community interaction
• Strong execution of social strategy across platforms
• An active, positive community that feels connected to the brand
• Clear performance insights that inform smarter social decisions

Perks //

At UAG, we work hard and play hard. You will be surrounded by a diverse team of talented individuals who share unmatched passion about the work they do every day and the activities they enjoy outside of work. UAG embraces work-life balance so your creativity can flow. Sharing ideas and collaboration is not just encouraged; it’s part of the culture. 

We offer one of the most comprehensive compensation and benefit plans in the industry, with flexible PTO, hybrid work environment, extensive health and vision coverage and competitive 401K plan.

UAG // Built To Go Further