Content & Creator Strategist

We’re not just another chicken joint—we’re one of the fastest-growing brands in the game, built on hand-made food and bold ambition. At Slim Chickens, every tenderloin gets the royal treatment: brined, buttermilk-soaked, hand-breaded, and cooked fresh to order. That same care and craft goes into how we grow our people.

If you’ve got hustle, heart, and an entrepreneurial spark, this is the place to prove yourself and shape your career. Our team thrives on real connection—working fast, thinking big, and building something that makes an impact every day. Here, you’ll be trusted to make decisions, empowered to own your work, and part of a crew that’s taking this brand to the next level.

Slim Chickens is growing fast. The only question is—are you ready to grow with us?

Purpose of the Position

Slim Chickens is looking for a Creative + Creator Strategist who lives at the intersection of creative storytelling, performance marketing, and creator-led content. You’ll concept, script, and guide the production of high-volume, fast-turn content that fuels our organic channels and paid social engine (Meta, TikTok, YT Shorts, Snap).

Your mission: produce hooks, angles, and UGC-led ideas that drive scroll-stopping moments and real traffic to restaurants. You’ll partner closely with our Paid Social, Influencer, and Performance Marketing teams to bring the Slim experience to life through creators and on-the-ground content.

This role is perfect for someone who can think creatively and analytically — someone who loves data, eats trends for breakfast, and knows how to turn insights into performance-driven creative.

Key Responsibilities

Creative Strategy & Concepting

• Write hooks, scripts, angles, and storylines for 15–25 new ad iterations per week
• Generate high-volume creative concepts aligned to testing priorities (offers, products, seasonal LTOs, new openings)
• Break down top-performing ads to identify patterns and repeatable formulas
• Build “creative playbooks” that guide both in-house and creator-made content

Insights & Optimization

• Pull insights from performance dashboards (ROAS, CPA, hook-rate, CTR) to guide creative decisions
• Partner with Paid Social team to determine which concepts to scale, kill, or iterate
• Recommend new audience angles, content styles, and creative frameworks based on performance data

Creator + UGC Management

• Manage a roster of creators producing content weekly
• Brief creators with scripts, hooks, product shots, and brand guidelines
• Source new creators and emerging faces suited for Slim’s brand
• Handle usage rights, licensing windows, and ad-level approvals

Cross-Functional Collaboration

• Coordinate with the Influencer team for seeding, gifting, and UGC sourcing
• Partner with Field Marketing and local teams to coordinate on-site shoots for openings and events
• Work with the Content Producer to execute high-priority scripts

Slim Chickens systems principles and objectives: Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them.

Performs other duties as necessary in support of business objectives: This position description is designed to guide the activities of the Content & Creator Strategist. It is not meant to restrict the individual's creativity or limit their thinking, nor does it encompass all the tasks that may be required in this role.

Physical Activities: Primarily performed in an office environment. Involves entering and retrieving information on a computer and visually verifying details, often in small print. May also require presenting information to small or large groups.

Travel: Occasionally visits to local corporate stores.

What Success Looks Like

• Consistent volume of high-quality ad concepts ready for production
• Steady pipeline of UGC creators producing weekly content
• Lower CPAs and higher ROAS driven by tighter creative iteration
• Ad creative learnings documented and applied quarter over quarter

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account
• 401(k)
• Parental Leave
• Pet Insurance
• Paid time off
• Life Insurance
• Tuition reimbursement
• Adoption Assistance

Slim Chickens is an equal opportunity employer and considers applicants for all open positions without regard to race, color, religion or belief, sex, age, citizenship status, national origin, marital status, military/veteran status, sexual orientation, genetic information, gender identity, and physical or mental disability.

Requirements and Qualifications

• 3–5 years in creative strategy, paid-social creative, UGC creative direction, or creator management
• Strong understanding of Meta/TikTok ad formats and hooks that convert
• Ability to write quickly, creatively, and commercially
• Experience analyzing creative performance metrics
• Understanding of UGC rights, contracting, and creator workflows
• Comfortable on-set, directing creators, and gathering content
• Experience with AI creative tools (Runway ML, Midjourney, Pika, Sora, LTX Studio, ElevenLabs, etc.) is a strong plus

Why join Slim Chickens?

• You’ll define how social drives revenue—not just relevance.
• Work with a high-growth brand that moves fast and loves ideas backed by data.
• Collaborate with a performance-focused marketing team that values creativity and accountability.
• Competitive salary, bonuses, benefits, and room to grow with the brand.