Area Marketing Specialist/Coordinator

Desert Hospitality Management is seeking an enthusiastic and highly organized Area Marketing Specialist/Coordinator to lead and manage marketing initiatives across our growing portfolio of hospitality brands. This full-time role is pivotal in elevating DHM’s presence across digital platforms, fostering guest engagement, and supporting key marketing campaigns and promotions.

The ideal candidate will possess strong creative instincts, advanced social media strategy skills, outstanding content creation abilities (photography, video, editing), and a highly organized, detail-driven work style. This role offers an exciting opportunity to shape brand voice and presence across multiple hotels while collaborating closely with the Director of Marketing and property-level teams.

Key Responsibilities

Social Media Strategy & Management

• Develop, implement, and manage comprehensive social media strategies for each hotel brand across platforms including Facebook, Instagram, LinkedIn (where applicable).

• Create and maintain social media content calendars to ensure consistent, strategic posting that aligns with brand campaigns and seasonal initiatives.

• Write engaging captions, post content, schedule posts, and manage community engagement (responding to comments, messages, and reviews).

• Monitor, analyze, and report on social media performance, offering strategic recommendations for growth and improvement.

• Manage all customer outreach and community management for all properties on social media. Including responding to all direct messages, comments etc.

Content Creation & Digital Asset Management

• Capture high-quality photography and video content across all properties to be used in social media, websites, digital advertising, and promotions.

• Produce and edit short-form video content (e.g., reels, still imagery posts, promotional videos, menus) and maintain an organized digital asset library.

• Design compelling digital graphics using Canva or similar platforms, ensuring brand alignment and visual appeal.

• Support professional photoshoot and video shoot logistics when needed (coordinating vendors, planning shot lists, managing schedules).

Online Reputation & Guest Feedback Management

• Monitor, manage, and respond to online reviews across OTAs (Online Travel Agencies) and third-party platforms such as Google, TripAdvisor, Expedia, and Booking.com.

• Craft thoughtful, brand-aligned responses to positive guest reviews, reinforcing loyalty and guest satisfaction.

• Flag trends or areas of opportunity identified through guest feedback to hotel leadership teams.

Campaign Support & Marketing Operations

• Collaborate with the Director of Marketing on executing marketing campaigns, promotions, holiday programs, and special initiatives across the DHM portfolio.

• Assist with influencer relations including research, communication, coordinating site visits, and ensuring content delivery post-stay.

• Provide support for event planning and on-site production including media events, activations, grand openings, and brand partnerships.

• Update and manage property websites to ensure all content, photography, promotions, and special offers are current, engaging, and SEO optimized.

• Support advertising initiatives including building creative assets, submitting ad copy, and tracking campaign performance.

Organization & Administration

• Maintain updated marketing calendars and timelines across multiple hotels to ensure the smooth execution of deliverables.

• Assist with vendor management (graphic designers, photographers, media outlets, etc.) as needed.

• Stay informed on hospitality industry trends, social media updates, and digital best practices to keep DHM brands at the forefront of the market.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field.

• 2+ years of professional marketing experience, preferably within the hospitality, tourism, or lifestyle industries.

• Demonstrated expertise managing multiple social media accounts, including content planning, creation, and reporting.

• Strong photography, video capture, and editing skills with an eye for compelling, brand-appropriate visuals.

• Proficiency with social media management tools, Canva (or similar design tools), Microsoft Office Suite, and basic video editing platforms (e.g., CapCut, Adobe programs or equivalent).

• Highly organized with strong project management skills and the ability to juggle multiple deadlines.

• Excellent written and verbal communication skills.

• Team-oriented attitude with a proactive approach to problem-solving and idea generation.

• Ability to work independently, take initiative, and adapt in a fast-paced environment.

Benefits

• Comprehensive health, dental, and vision insurance.

• Paid vacation, holidays, and sick time.

• Opportunities for professional development and career advancement within the growing DHM portfolio.

• Travel and mileage reimbursement for work-related site visits.

• A creative, dynamic, and supportive team environment.

Travel

• Regular travel within the greater Tucson, and Mesa, Arizona areas and Oklahoma is required.

A valid driver's license and access to a reliable vehicle are mandatory.