Brand Manager, Wellness

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Brand Manager, Wellness

Department: Marketing for Honeywell

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Brand Manager, Honeywell, will report to the Director of Marketing, Honeywell. This role is responsible for the go-to-market (GTM) strategy and execution for our Honeywell Home Comfort product categories, including Fans, Heaters, and Seasonal Humidifiers. This role will be responsible for turning the brand strategy into actionable commercial plans that drive awareness, conversion, and sales across key channels in e-commerce, retail, and emerging digital platforms.

Strategy Development

• Understand and analyze the Consumer, the Customer, the Category, and the Competition.
• Turn insights into winning strategies to increase sales and share.
• Work with cross-functional team to develop compelling messaging, creative briefs (packaging and digital assets), and meaningful product claims, to ensure consistent branding and storytelling across all consumer touch points.

Go-To-Market Commercialization

• Translate consumer insights, market trends, and competitive data into compelling positioning and launch strategies.
• With support from the Marketing Director and partnering with the cross functional team members, develop and execute go-to-market strategy for new product launches, line extensions/refreshes, and seasonal programs to achieve brand goals.
• Create successful product campaigns that increase awareness and consideration to grow sales.
• Set and track KPI’s and suggest modifications when appropriate.
• Ensure the brand/product relates to consumers with a consistent look and feel at all touchpoints, while delivering powerful communication to increase awareness. This includes leading creative development of effective, compelling brand digital content (Videos, Media ads, PDP) and packaging execution.

Retail / E-commerce Expertise

• Partner with sales on demonstrating brand / product PODs to all major retail partners.
• Craft effective storytelling and leverage data to ensure powerful product and brand pitches to deliver growth
• Provide insights and suggestions on growing brands on shelf and on-line.
• Leverage retail media solutions, especially Amazon Ads and extensive knowledge of PDP optimization and other tactics to drive the digital shelf. An understanding of media metrics is necessary to drive successful KPIs.
• Partner with sales and demand planning on forecast accuracy.

Portfolio Management

• Manage your category portfolio including understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable and has a “reason for being”, provides SKU rationalization, cost reduction recommendations.

Key Responsibilies

• Creation of Brand presentations to Management, Retailers and Licensors; POS/Category analysis, Sales Planning Toolbox, Product Line Data Upkeep.
• Collaborate with Sales on assortment and promotion planning; manage the day-to-day marketing initiatives of the Brand to major retailers such as Amazon, Walmart, Target, and more.
• Collaborate with the Finance, Creative Team, Consumer Insights, Experience Planning, Media Agency, (external), Innovation Tejam and Internal Licensing to drive growth for the Honeywell Brand.

Skills needed to be successful in this role:

• Strong analytical and problem-solving skills with creative thinking
• Digital and e-commerce marketing expertise, including content development and planning
• Ability to thrive in a fast-paced, collaborative environment
• Skilled in influencing and working across all levels of the organization
• Knowledge of leveraging media (offline and digital) to grow brands
• Experience with content, influencer, and PR strategies
• Understanding of costing, pricing, and P&L management
• Ability to balance strategic priorities with short-term needs
• Excellent communication and presentation skills
• Knowledge of U.S. retail environment, pricing, and promotion planning
• Creative marketer with strong consumer insight application
• Proven accountability and ownership of responsibilities
• Strong project and time management skills
• Comfortable making decisions and standing behind them
• Ability to conduct competitive and trend analysis

Minimum Qualifications:

• Bachelor’s Degree
• 5+ years marketing experience in the consumer durables/electronics/healthcare arenas
• Experience driving Go-To-Market strategy
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Licensing experience
• MBA in marketing and management or equivalent experience
• Strong e-commerce and digital marketing experience

In Massachusetts, the standard base pay range for this role is $95,843 - $125,000 salary. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.