Marketing & Social Media Coordinator

Overview

We are seeking a creative and motivated Social Media Coordinator to join our dynamic team. The ideal candidate will have a passion for social media and a strong understanding of digital marketing strategies. This role involves developing engaging content, managing social media platforms, and driving brand awareness through innovative campaigns. The Social Media Coordinator will collaborate with various departments to ensure our online presence aligns with our overall marketing objectives.

Marketing Strategy & Budgeting

• Develop and manage an annual marketing budget, ensuring alignment with business goals
• Plan and execute marketing campaigns that promote services, seasonal offerings, and retail products
• Collaborate with leadership to align marketing goals with revenue targets and spa growth objectives

Social Media & Content Creation

• Develop, implement, and manage social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling content that resonates with target audiences, including graphics, videos, and written posts.
• Utilize tools such as Hootsuite for scheduling and monitoring social media posts.
• Analyze performance metrics to assess the effectiveness of social media campaigns and adjust strategies accordingly.
• Design and publish engaging, brand-consistent content (posts, reels, stories, graphics, videos)
• Manage and optimize digital marketing campaigns (SEO, PPC, social media ads).
• Engage with followers and respond to DMs and comments in a timely and professional manner
• Monitor industry trends and adjust content strategies to maximize reach and engagement

Service Awareness & Presentations

• Develop and deliver presentations (in-person and virtual) to educate clients and community members on spa services, treatment benefits, and wellness trends
• Work with service providers to translate technical treatment details into accessible, compelling messaging for clients
• Organize, promote, and host in-house and virtual educational events to inform clients about spa services, skincare, wellness practices, and new offerings
• Partner with staff and external experts to deliver impactful sessions that build client trust and brand authority
• Represent the spa at community events and industry collaborations
• Coordinate influencer outreach, brand ambassadors, and local partnerships

Website Management

• Maintain and update the spa’s website with current promotions, service offerings, team bios, blog content, and booking links
• Ensure the website is visually appealing, user-friendly, mobile-optimized, and SEO-enhanced
• Collaborate with web developers or platforms (e.g., Squarespace, Wix, WordPress) as needed for structural or design updates

Performance & Optimization

• Track key performance metrics (engagement, reach, bookings, conversions) and provide monthly reporting
• Evaluate marketing effectiveness and adjust strategies based on data insights
• Research and recommend new tools, platforms, or tactics to enhance brand visibility

Qualifications:

• 2+ years of experience in marketing, social media, or digital communications (spa/wellness/beauty industry a plus)
• Proficiency in social platforms, content scheduling tools (e.g., Later, Meta Business Suite, Google Analytics, HubSpot, Adobe Creative Suite), and design apps (e.g., Canva)
• Basic website editing experience (e.g., Squarespace, Wix, WordPress)
• Excellent written, visual, and verbal communication skills, including public speaking
• Experience with budgeting and event coordination
• Highly organized, detail-oriented, and creative
• Passion for wellness, self-care, and delivering value to clients

Additional Information:
We welcome applications from recent graduates who are passionate about marketing, social media, and the wellness industry. If you have the necessary skills and a strong desire to grow in this field, we’d love to hear from you.

Job Type: Full-time

Pay: $20.00 - $35.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Fairfax, VA 22030 (Required)

Work Location: In person