Digital Marketing Specialist

What is Crook & Marker?

Who said bold flavor and better ingredients can’t go hand in hand? Crook & Marker is reimagining alcohol with a portfolio of organic brewed beverages that are bursting with flavor. Our company was created by the founder and a team of people from Bai drinks who share passion for being entrepreneurs and for disrupting the status quo. Together, as Markers — black sheep who refuse to be penned in — and our goal is to lead a “bevolution" to deliver what today’s consumers demand.

Who Are We Looking For?

Crook & Marker is looking for a creative, organized, and trend-obsessed Social Media & Influencer Content Creator to support our growing brand. This role will work directly under the Marketing Director and alongside our graphic designer to bring the Company's primary brand ("CROOKED TEA") voice to life across TikTok, Instagram, and emerging platforms.

You’ll be responsible for creating short-form video content, assisting with influencer coordination, and helping keep our social and creator ecosystem running smoothly. If you live on TikTok, understand internet culture, and love turning moments into content, then this role is for you! This is an extraordinary opportunity to join a world-class team.

What Are The Key Responsibilities?

In this critical role, you will be responsible for the following:

-Social & Content Creation

• Create and edit engaging TikToks, Reels, Posts and short-form videos aligned with Crooked Tea’s brand and aesthetic
• Add typography, transitions, captions, and effects that feel native to each platform (TikTok, IG, YouTube Shorts)
• Stay ahead of social trends and pitch ideas that can be quickly executed
• Capture in-field content at events, brand activations, tastings, and partnerships
• Assist with social graphics, story assets, and light design work (Canva)

Influencer Support & Organization

• Support influencer seeding and outreach efforts (researching creators, tracking outreach, organizing lists)
• Help manage influencer deliverables, timelines, and content submissions
• Assist with influencer gifting, PR packages, and follow-ups
• Organize creator content for reposting, whitelisting, and reporting
• Track performance of content (likes, comments, views, shares, etc)

Creative & Marketing Support

• Brainstorm content ideas with the Marketing Director and broader marketing team
• Help maintain a content calendar and ensure consistent posting
• Support brand campaigns with creative concepts and execution

What Do You Need To Be Considered?

• Bachelor’s degree in Marketing, Communications, Design, or a related field
• 1–2 years of experience in social media, content creation, or influencer marketing (internships count!)
• Proficient in video editing tools (CapCut, Adobe Premiere Pro)
• Comfortable using Canva, Photoshop, or similar design tools
• Deep understanding of TikTok, Instagram, and creator culture
• Highly organized, proactive, and comfortable juggling multiple projects

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Mileage reimbursement
• Travel reimbursement
• Vision insurance

Work Location: In person