Head of Marketing

Description

Astrolab is pioneering new ways to explore and operate on distant planetary bodies. We are singularly focused on designing, building, and operating a fleet of multi-purpose commercial planetary rovers to extend and enhance humanity’s presence in the solar system. We are seeking motivated, creative, and exceptional people to join our world-class team.

Our marketing team ignites global excitement for lunar exploration by crafting compelling stories around our cutting-edge rover technologies, forging strategic partnerships, and scaling demand to propel our mission forward. As Head of Marketing, you will serve a central role in shaping Astrolab’s brand position, identity, and voice. You will create engaging content, innovative campaigns, and strategic partnerships that vividly embody our brand in fresh, captivating ways. Simultaneously, you'll support these initiatives with robust, data-driven analytics to drive sustainable business expansion. You'll spearhead top-tier marketing efforts across diverse channels—such as social media, influencer collaborations, partnerships, content creation, and experiential activations—to strengthen connections with key audiences and expand overall brand visibility. Your work will always emphasize our core mission, highlight our unique edge in the market, and foster genuine trust among stakeholders. You're a big-picture thinker, endlessly inventive, adaptable through experimentation, well-connected, and eager to dive in from day one.

This is a unique opportunity to work at the cutting edge of space exploration technologies with a world-class team focused on building the infrastructure to enable the exploration of the solar system.### What You'll Do:

• Drive development and execution of Astrolab’s branding and marketing strategy
• Bring Astrolab’s brand and marketing to life through content, campaigns, events/conferences, experiential activations, and partner collaborations
• Manage all PR activities and stakeholder engagement
• Refine Astrolab’s brand position & voice across audiences, while ensuring consistency and cohesion across channels
• Work cross-functionally with design, product, business development & sales, engineering, ops to lead and execute small-to-large scale branding campaigns, including paid marketing and organic content
• Partner with Astrolab’s teams to develop distinct, on-brand content for owned channels, including, but not limited to, website, social channels, etc
• Research and execute high-impact partnerships for Astrolab — including sponsorships, entertainment opportunities, and influencer marketing
• Oversee the execution of Astrolab’s social strategy to grow our global audience and strengthen audience engagement
• Deliver credible ROI effectiveness metrics for initiatives to build a clear business case for increased investment in marketing

What’s Prepared You:

• Proven track record with 10+ years of experience driving marketing, brand awareness, and engagement: Our goal for the future is that Astrolab is as synonymous with lunar and Mars surface mobility as Google is for search. We’re looking for someone with a proven track record for driving awareness amongst high-value audiences. KPIs and metrics to back that up are ideal
• Clear vision & differentiated point of view: We need someone who can see into the future and help drive our brand arc over the next 3-5 years. Astrolab’s been successful because we approach surface mobility in new ways and with a unique point of view. Our marketing will be just as distinct — inventive in media strategy and bold in creative execution
• Ability to flex strategic and tactical, creative and analytical: We’re a small and scrappy team that punches well above our weight. We need someone to come in with ideas, but also be able to execute on the details that make it come to life
• Resilient mindset: You are thick-skinned, resourceful and mission-driven. Humble by nature. Confident in your ability to deliver at an exceptional level

What We Offer:

• Join a team of best-in-class engineers building the foundation of planetary surface exploration
• Equity ownership in the company
• Comprehensive health benefits, including medical, dental, vision, and mental health support
• 401(k) plan with company match
• Flexible PTO and parental leave
• Home office set-up reimbursement
• Fully flexible and remote-friendly work environment
• Weekly lunch stipend, plus complimentary snacks and beverages on-site
• Twice a month, social hour on-site with food and drinks

About Astrolab

Having a strong, inclusive, and inspired team is essential to accomplishing our bold mission. Employees are our biggest asset, and we are deeply committed to them and our values. At Astrolab we…

Demonstrate and inspire trust. Interactions are direct, honest, and respectful. We are fair and transparent with what we do and why.

Thrive in balance. Balance gives us perspective and keeps us motivated and inspired. We commit to rewarding work and a fulfilling personal life.

Seek diverse perspectives. We ask questions, engage in productive debate and offer alternatives to ensure our solutions and products are robust and a reflection of our collective best.

Move with purpose. Quality and reliability are accomplished through efficient ideation and iteration. We act with a sense of urgency and deliver what we promise, always with the big picture in mind.

Make an impact. We intentionally move our community and industry into the future through our work, practices, and actions.