Director, PR & Communications

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here: LinkedIn- Our Community

About the Job:

The Director of PR & Communications will serve as Pacsun’s lead strategist and spokesperson for all public, company, and media communications. Reporting to the CEO, the Director of PR & Communications will work closely with external stakeholders (inclusive of the Board of Directors), and other members of the senior leadership team to shape, protect, and promote Pacsun’s voice and reputation.

This role leads the strategy and implementation of all press, public relations, media partnerships, company announcements, and content positioning—ensuring consistency, clarity, and alignment with Pacsun’s mission and values. The Director of PR & Communications will cultivate and manage relationships with media and key external stakeholders while developing internal strategies that ensure effective, timely, and proactive communication.

A day in the life, what you’ll be doing:

Strategic Communications

• Working closely with leadership and external stakeholders, develop and execute a comprehensive press and communications strategy that advances Pacsun’s mission, enhances public awareness, and strengthens its national and international reputation
• Serve as primary spokesperson, representing its leadership and programs across all media channels
• Partner with leadership and program teams to craft messaging that communicates institutional priorities, exhibitions, programs, and initiatives
• Anticipate and manage communications issues, risks, and opportunities, lead on crisis communications and sensitive matters with sound judgment and discretion
• Ensure alignment and consistency of institutional messaging across internal and external audiences

Public Relations

• Build and maintain strong relationships with journalists, editors, and influencers across art, culture, entertainment, philanthropy, and general-interest media
• Secure high-quality, strategic coverage for Pacsun activities, exhibitions, and leadership in major regional, national, and international outlets
• Oversee press releases, media advisories, op-eds, statements, and related materials; edit and approve all outgoing public communications
• Prepare leadership for media engagements, speeches, and public appearances through briefings, messaging guidance, and talking points
• Manage press events, previews, and public announcements in collaboration with relevant departments
• Secure and manage project-based external public relationships agencies

Communications

• Oversee Pacsun’s editorial voice across digital platforms, and official statements
• Collaborate with the Marketing and Digital teams to ensure company messaging is reflected consistently online and through social media
• Develop content calendars and storytelling initiatives that amplify Pacsun’s voice and public impact
• Exemplary cross-functional leadership
• Establish annual goals, performance indicators, and reporting systems to evaluate impact and visibility
• Foster an environment of collaboration, integrity, and creative problem-solving across departments
• Serve as a trusted advisor to leadership and staff on communication strategies, tone, and positioning

Leadership Profile:

• Strategic & Analytical Judgment: Brings clarity to complex, high-stakes communications. Evaluates tradeoffs, anticipates reputational risk, and makes audience-aware decisions grounded in facts, timing, and impact.
• Executive-Level Communication: Advises and influences senior leaders with confidence and precision. Crafts executive messaging (CEO/C-suite), leads tough conversations, and drives alignment across stakeholders during sensitive moments.
• Enterprise Collaboration: Partners cross-functionally (Legal, People, Finance, Ops, Marketing) to ensure messaging is accurate, consistent, and aligned to enterprise priorities, not just comms goals.
• Change Leadership & Resilience: Leads through ambiguity, transformation, and real-time issues. Stays calm under pressure, adapts quickly, and keeps teams moving without compromising judgment or quality.
• Inclusive Leadership: Builds and develops a high-performing corporate communications team where trust, belonging, and accountability are standard operating procedure.
• Ownership & Accountability: Owns outcomes end-to-end across corporate narrative, internal comms, media/issues response, and leadership communications. Delivers on commitments, sets the bar, and holds partners accountable.
• Strategic Alignment & Execution: Translates business strategy into clear narratives, messaging frameworks, and communication plans. Integrates external context (media landscape, stakeholder expectations) and operationalizes scalable, repeatable comms approaches.

What it takes to Join:

• Education / Experience: Bachelor’s degree in communications, journalism, public relations, or a related field required or comparable experience preferred
• Minimum ten (10) years of progressively responsible experience in communications, public relations, or media management, ideally in retail or adjacent industries
• Proven success managing high-profile media relations and company communications
• Experience serving as a spokesperson for a high-profile organization
• Demonstrated record of securing major press coverage and managing communication strategies across multiple platforms
• Exceptional written and verbal communication skills
• Strong strategic planning and crisis management capabilities
• Established media network across cultural and news outlets
• Comfort working with senior leadership and boards
• Familiarity with digital storytelling, social media strategy, and emerging communication trends

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range: $144,000 - $176,000

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.