Marketing Coordinator

Essential Duties and Responsibilities

We are looking for a motivated and forward-minded Marketing Coordinator to support our marketing team in executing campaigns, assisting with content creation, conducting market research, managing social media platforms, and coordinating promotional events and tradeshows. This is a great opportunity for someone looking to grow their career in marketing and gain hands-on experience across a range of marketing functions.

Responsibilities:

• Assist in the creation and execution of marketing campaigns across digital, print, and social media platforms
• Conduct market research to identify trends, target audiences, and competitive strategies
• Assist with updating the company’s website and social media accounts
• Help coordinate and promote promotional events, trade shows, and webinars
• Help prepare marketing materials such as brochures, flyers, and presentations
• Maintain and update product information and imagery across all platforms to ensure accurate, current, and visually appealing content is displayed for customers.
• Ability to capture and edit product photography as needed to maintain accurate and visually appealing content.
• Conduct market research and competitive analysis to ensure product offerings remain aligned with industry trends and customer expectations.
• Track and report on marketing campaign performance metrics
• Support email marketing campaigns, including list management and scheduling
• Liaise with external vendors, partners, and influencers as needed
• Help organize and maintain marketing databases and content libraries
• Perform administrative tasks to ensure the functionality of marketing activities

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field (or currently pursuing one)
• Strong written and verbal communication skills
• Experience managing business accounts on social media platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Familiarity with digital marketing software and tools (e.g. Canva, Google Analytics, SEM Rush, Hootsuite)
• Familiarity with Adobe Programs (Photoshop, InDesign, Premiere Pro, After Effects, Illustrator, Animator)
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Ability to multitask and work well in a fast-paced environment
• Attention to detail and excellent organizational skills
• Creative mindset, with an eagerness to learn and collaborate as a team

Preferred Qualifications:

• Experience with graphic design and content creation
• Experience using a CRM software (e.g., HubSpot, Salesforce, etc.)
• Creative writing experience
• Photography and/or videography experience
• Knowledge of SEO and basic HTML
• Previous internship or experience in a marketing role

PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Behaviors

Preferred* Enthusiastic: Shows intense and eager enjoyment and interest

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

Preferred* Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.