Marketing Manager 4
Contract
Redmond, WA, USA
About the job
Job Title: Marketing Manager 4
Job Type: Contract
Site Type: Onsite (Redmond, WA)
Duration: 5 Months 26 Days
Job Overview:
The Devices Marketing team offers a unique opportunity to shape multiple aspects of a fast-evolving industry. This role plays a key part in driving the emerging handheld category for our console, leading marketing programs for licensed accessory partners, and supporting the broader Accessories business.
Job Responsibilities:
- Support go-to-market (GTM) execution for console Handheld initiatives and key Accessories programs
- Support the Designed console marketing program for 3P accessories
- Collaborate across our teams to deliver impactful campaigns and ensure seamless alignment between internal teams and external partners
- Handheld and Accessories GTM Support
- GTM Planning & Execution:
In partnership with GTM lead develop overview and schedule of GTM deliverables
Support development and manage roll out product and promotional messaging across internal and external partners
Manage GTM communications ROB (meeting calendar, agendas, content, reporting, notes, follow-ups)
Drive GTM execution, including channel support overview, alignment, and performance reporting
Maintain the GTM calendar and proactively track milestones to ensure timely delivery of all commitments
- Sample & Logistics Management:
Oversee sample inventory and loaner programs
Coordinate device readiness (OS updates, gaming subscription identities, optimized game lists)
Develop best practices and content for loaner users
Simplify complex information into clear, compelling stories that engage and inform
Support ad-hoc requests for content and marketing deliverables
- Designed for console Marketing Program
Marketing Calendar: Build and manage the 3P accessory marketing calendar in collaboration with internal teams and partners
Demand Generation: Drive awareness and sales through strategic marketing during key console product and PR beats
- Partner Collaboration: Develop communication pipelines, coordinate marketing activities, and manage asset procurement (messaging, renders, marketing materials)
- Channel Marketing Execution:
- Execute campaigns across console-owned channels (main websites, social media, CRM, influencer programs)
- Support with submissions, reviews, and approvals for marketing assets
Job Requirements:
- BA degree in marketing or a related field is required to be eligible for this role
- 10+ overall years of experience in the field
- 8+ years of experience with storytelling in a marketing role – building slides for product launches distilling complex data into straightforward stories
- 8+ years of experience with great strategic marketing skills and communication skills
- 5+ years of experience within the gaming industry
- Proven experience in product marketing, GTM execution, or similar roles in technology or gaming
- Strong project management and organizational skills with the ability to manage multiple priorities
- Excellent written and verbal communication skills
- Familiarity with marketing strategies for physical and digital products, including merchandising and demand generation
- Ability to work cross-functionally with engineering, marketing, retail, PR, and events teams
- Collaborative mindset and strong relationship-building skills
Preferred Qualifications:
- Experience with consoles, gaming devices, or consumer tech products
- Knowledge of licensed partnerships and 3P product marketing
- Proficiency in logistics and sample management
- Familiarity with gaming subscriptions and cloud gaming technologies
*Salary Range: $8864/mo with Medical, Vision, and Dental Benefits