Marketing Manager

Payrate: $55.00 - $58.00/hr.

 

Summary: The Devices Marketing team offers a unique opportunity to shape multiple aspects of a fast-evolving industry. This role plays a key part in driving the emerging handheld category for our console, leading marketing programs for licensed accessory partners, and supporting the broader Accessories business.

 

Responsibilities:

• GTM Planning & Execution:

• In partnership with GTM lead develop overview and schedule of GTM deliverables.

• Support development and manage roll out product and promotional messaging across internal and external partners.

• Manage GTM communications ROB (meeting calendar, agendas, content, reporting, notes, follow-ups).

• Drive GTM execution, including channel support overview, alignment, and performance reporting.

• Maintain the GTM calendar and proactively track milestones to ensure timely delivery of all commitments.

• Sample & Logistics Management:

• Oversee sample inventory and loaner programs.

• Coordinate device readiness (OS updates, gaming subscription identities, optimized game lists).

• Develop best practices and content for loaner users.

• Simplify complex information into clear, compelling stories that engage and inform.

• Support ad-hoc requests for content and marketing deliverables.

• Marketing Calendar: Build and manage the 3P accessory marketing calendar in collaboration with internal teams and partners.

• Demand Generation: Drive awareness and sales through strategic marketing during key console product and PR beats.

• Partner Collaboration: Develop communication pipelines, coordinate marketing activities, and manage asset procurement (messaging, renders, marketing materials).

• Channel Marketing Execution:

• Execute campaigns across console-owned channels (main websites, social media, CRM, influencer programs).

• Support with submissions, reviews, and approvals for marketing assets.

 

Qualifications:

• Proven experience in product marketing, GTM execution, or similar roles in technology or gaming.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Familiarity with marketing strategies for physical and digital products, including merchandising and demand generation.
• Ability to work cross-functionally with engineering, marketing, retail, PR, and events teams.
• Collaborative mindset and strong relationship-building skills.

 

Preferred Qualifications:

• Experience with consoles, gaming devices, or consumer tech products.
• Knowledge of licensed partnerships and 3P product marketing.
• Proficiency in logistics and sample management.
• Familiarity with gaming subscriptions and cloud gaming technologies.

 

Candidate Requirements:

• Years of Experience Required: 10+ overall years of experience in the field.
• Degrees or certifications required: BA degree in marketing or a related field is required to be eligible for this role.

 

Pay Transparency: The typical base pay for this role across the U.S. is: $55.00 - $58.00 /hour . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match,  life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.  

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