Social Media Manager

Position Summary

Leapers, Inc. is a global manufacturer and distributor with a small business feel headquartered in Livonia, Michigan. Our mission is to be the ultimate solution provider across customers of different expertise, levels, and means for the shooting and hunting industry. We run over 34 top-of-the-line CNC machines and a 100-yd indoor shooting range at our home facility. The Leapers brand family includes UTG, UTG Pro, and Integrix products, with 2024 marking our expansion into billet receivers and high-performance optics.

We are in search of a Social Media Manager to run our Social Media channels across Instagram, Facebook, Youtube, LinkedIn, and establish an Influencer program from ground up. Our Instagram includes our parent account @leapers_inc along with newborn brand-based accounts @utgpro and @integrixoptics. You will plan and own our Social Media grid, working with our videographer, designers, and marketing teammates to grab assets and information you need. You will establish an authentic, well-managed framework to collaborate with influencers and industry partners on Social Media, for product launches and campaign pushes, as well as for events. You should be able to plan go-to-market efforts for a new product and come up with creative ideas to promote existing products. You can also think about how to structure a program for affiliates and a shooting team.

You should have a passion for shooting and hunting as an enthusiast or competitor yourself. You should have 5 years of experience running Social Media and Influencer strategy, and be excited to engage left and right sides of the brain at once. You should be well-organized, experienced in workflow management, and great at teamwork to work across Marketing, Design, Sales, and Product teams. You should be excited to travel and engage with external customers and dealers at events, representing our company, brands, and products.

What You Will Do as a Social Media Manager

• Develop and execute Social Media strategy and plan across Instagram Facebook, Youtube, LinkedIn
• Explore new platforms or forums to establish such as Reddit, Facebook groups, etc.
• Define key performance indicators (KPIs) and report on goals weekly
• Research competitor and audience content and behavior to inform strategy
• Monitor social media channels, engage with followers, and respond to comments and messages
• Establish Influencer framework, relationships, and strategy for promoting new and existing products
• Ideate behind how to build and manage shooting teams across disciplines
• Establish Marketing sample tracking and collaboration with partners
• Create go-to-market strategies and new campaign ideas, influencing photo, video, and design
• Keep up-to-date with the latest social media trends and industry to maintain a competitive edge
• Collaborate across Marketing, Sales, Product Development, and Manufacturing teams

Qualifications

• Passion for shooting and hunting as an enthusiast or competitor yourself
• Minimum 5 years of experience managing Social Media and Influencer programs
• Experience defining KPIs and ROI of marketing activities
• Professional and personable, able to represent the company, engage new prospects, and build relationships
• Familiarity with photography and design editing programs including Adobe is a plus
• Experience designing websites or running effective PR and email programs is a plus

Skills & Capabilities

• Creative, out-of-the-box thinker able to define and execute a creative vision
• Resourceful and initiative-taking with excellent organization and time management skills
• Collaborative and open-minded to lead teamwork across departments
• Experience/knowledge in hunting, shooting and outdoor activities with across optics, firearm accessories and different firearm operations

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Do you have experiecing shooing or hunting as a personal interest?

Experience:

• Social media management: 3 years (Required)
• Social media marketing: 3 years (Required)
• Social media strategy: 3 years (Required)

Work Location: In person