Brand/ Social media Management cannabis

Job Summary
We are seeking a dynamic and innovative Brand and Social Media Management professional to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, manage social media and manage online communities to foster brand loyalty and awareness. Your expertise will drive impactful campaigns that resonate with diverse audiences, leveraging the latest tools and analytics to optimize performance. This paid position offers an exciting opportunity to shape our brand narrative and connect authentically with our target market.

Responsibilities

• Own and maintain brand voice, tone, and visual consistency across all platforms
• Support brand strategy, campaigns, and product launches
• Ensure alignment between marketing, sales, and operations
• Assist with creative direction for packaging, merchandising, and promotional assets
• Maintain and evolve brand guidelines as the company grows
• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social listening to monitor brand reputation, industry trends, and customer feedback, utilizing tools such as Hootsuite and Buffer for real-time engagement.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other social media platforms to boost reach and conversions.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Foster strong relationships with influencers, media outlets, and community partners through public relations efforts and relationship management.
• Oversee proofing processes to ensure all content maintains high quality standards before publication.
• Coordinate with cross-functional teams on branding initiatives, e-commerce promotions, and multimedia projects including video editing and photography.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a portfolio demonstrating successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), graphic design, video editing, and photography skills.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Excellent communication skills with an eye for proofreading and content creation that aligns with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Experience in relationship management within public relations or influencer collaborations is a plus. Join us in shaping compelling stories that connect brands with audiences worldwide! This paid role offers a vibrant environment where creativity meets strategy—perfect for passionate individuals eager to make an impact through innovative digital marketing practices.

Job Type: Full-time

Pay: $60,000.00 per year

Work Location: Hybrid remote in Detroit, MI