Social Media Manager

We're seeking a highly skilled, creative, and strategic Social Media Manager to help lead our brand's presence across all social platforms. This role is responsible for content strategy, execution, and performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.

CREATE COMPELLING SOCIAL CONTENT

○ Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.

○ Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.

○ Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.

○ Collaborate with external digital and creative teams to develop compelling content that tells a cohesive brand story.

○ Support paid social efforts with creative input and content variations where needed.

STAY UP-TO-DATE & IN THE KNOW

○ Research and share new approaches to social media engagement.

○ Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture.

○ Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels.

Job Requirements ○ BA/BS in Marketing, Communications, Journalism, or other related field

○ 2+ years of experience or project work creating and implementing social media strategies

○ Living in the Baton Rouge area

○ Understanding of digital marketing and a desire to grow within the industry.

○ Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy

○ Experience shooting content with an iPhone and a professional camera

○ Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing

○ Understanding of current trends, meme culture, and platform nuances

○ Previous experience with influencer marketing or User-generated content programs

○ Experience working in the home services industry is preferred

○ Familiarity with Google Analytics is preferred

Salary: $50000 - $55000 per year